Digital Performance Brand Analytics Specialist at Plymouth Rock Assurance | Woodbridge, NJ | $85K/yr – $120K/yr

Digital Performance Brand Analytics Specialist

Woodbridge, NJ (On-site)

$85K/yr – $120K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital performance analytics across organic, brand, and cross-channel activity to optimize engagement and conversions.

Own analytics for organic, brand, and direct traffic optimization.
Must-have: 3–5 years in digital analytics with GA4/Heap and attribution.
Standout: Builds dashboards linking brand activity to digital outcomes.

Job Description

Responsibilities

Analyze website user behavior across organic (SEO and AI-driven), brand, referral, and direct traffic sources.
Evaluate engagement metrics, user journeys, drop-off points, and conversion paths.
Identify high-impact optimization opportunities across landing pages, content, and user flows.
Develop data-backed hypotheses and partner with UX and Product teams to design, measure, and scale A/B tests, UX experiments, and content optimization initiatives.
Measure and communicate the impact of testing initiatives on engagement, conversion, and business outcomes.
Collaborate with the SEO Specialist to measure the impact of optimization initiatives.
Track organic rankings, impressions, AI-driven search visibility, and downstream engagement trends.
Analyze generative AI search traffic behavior and identify emerging performance patterns.
Surface data-driven content and technical opportunities that improve discoverability and engagement.
Measure the impact of brand campaigns on website traffic, search demand, engagement, and conversion behavior.

Plymouth Rock Assurance

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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