Responsibilities

• 3+ years of proven experience managing paid media campaigns across multiple platforms
• Hands-on campaign creation, audience building, bid strategy management, and budget optimization
• Strong understanding of conversion tracking, GA4, GTM, pixels/CAPI implementations, and attribution modeling
• Ability to analyze performance data and translate insights into actionable optimization strategies
• Experience with A/B testing creatives, landing pages, and audience segments to improve ROAS
• Strong understanding of funnel strategy, lead quality, and revenue-driven reporting
• Comfortable managing multiple accounts, industries, and budgets simultaneously
• Clear communicator who collaborates well with SEO, creative, and development teams

Requirements

• 3+ years of proven experience managing paid media campaigns across multiple platforms
• Hands-on campaign creation, audience building, bid strategy management, and budget optimization
• Strong understanding of conversion tracking, GA4, GTM, pixels/CAPI implementations, and attribution modeling
• Ability to analyze performance data and translate insights into actionable optimization strategies
• Experience with A/B testing creatives, landing pages, and audience segments to improve ROAS
• Strong understanding of funnel strategy, lead quality, and revenue-driven reporting
• Comfortable managing multiple accounts, industries, and budgets simultaneously
• Clear communicator who collaborates well with SEO, creative, and development teams

Preferred

• Data-first mindset with strong analytical and problem-solving skills
• Proactive optimization approach — not “set and forget” campaign management
• Ability to identify trends early and pivot strategies quickly
• Strong attention to detail in tracking, reporting, and budget pacing
• Ownership mentality with a focus on performance outcomes, not just platform metrics