Digital Omnichannel Media Specialist (Google + Meta / DTC)

Los Angeles County, CA (Remote)

Salary Not AvailableSenior Level5+ years expContract

Posted 4 months ago

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Job Summary

Drive paid media execution across Google & Meta to scale performance for DTC brands in a contract-to-full-time role.

  • Build and optimize full-funnel campaigns across Google & Meta
  • 5+ years in paid media (Google + Meta)
  • This is a contract role with potential to convert to full-time for the right candidate, however will consider 100% freelance as well.

Job Description

Responsibilities

  • Build and optimize full-funnel campaigns across Google & Meta
  • Manage budgets, pacing, and performance (CPA, ROAS, MER)
  • Run A/B tests across creatives, audiences, and landing pages

Requirements

  • 5+ years in paid media (Google + Meta)
  • Experience managing $100K+/month budgets
  • Deep expertise in Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads Manager (Facebook & Instagram)
  • Experience with conversion tracking, pixels, and attribution models
  • Strong understanding of performance marketing metrics (CPA, ROAS, LTV, CAC, MER)

Preferred

  • Strong DTC/eCommerce background preferred
Cannella Media DTC logo

Cannella Media DTC

Cannella Media: Drive Profitable Response. With $6 billion worth of proprietary marketplace data and access to the best inventory at the best rates, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.

Founded in 1985
Los Angeles, California, USA
97 employees (33 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
30.2%
Direct
46.2%
Referral
6.7%
Social
15.2%
Paid
1.5%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size
32 (33% of company)

Funding

Last Raise
Private Equity, 17 years ago

Funding History

  • Jan 2009
    Private Equity