Digital Messaging Specialist

Responsibilities

• Own and maintain the Email, SMS, and Push campaign messaging calendar in alignment with merchandising priorities, promotional events, and broader company growth goals
• Develop and maintain weekly reporting dashboards to evaluate campaign performance and identify messaging adjustments
• Build and deploy targeted campaign messaging through our ESP platform to drive CRM engagement, customer retention, and increased revenue
• Collaborate across different campus teams (merchandising, customer service, fulfillment, marketing) to share campaign performance insights and recommend actionable future strategies
• Coordinate acquisition strategies to build our CRM with high-quality subscribers
• Advance segmentation strategies to deliver highly relevant, targeted messaging
• Identify and execute data-driven A/B testing to optimize campaign KPIs and customer experience
• Become a power user of internal marketing platforms, driving innovation through new features and messaging capabilities
• Analyze industry trends and competitor strategies to translate best practices into actionable messaging campaigns
• Ability to be organized, detailed, and multi-task

Requirements

• Customer Service
• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
• Culture
• Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early
• Team Mentality
• Genuine interest and action in helping others before yourself, regardless of recognition or reward
• Teach-ability

Benefits

• To see a full list of benefit offerings from Scheels visit scheels.com/careers (http://scheels.com/careers)