Digital Member Experience Manager

Responsibilities

• Execute and support membership engagement initiatives across national and chapter-specific programming, awards, advocacy, education, partnerships, and marketing campaigns, including content development, email communications, and updates to GRAMMY.com and other digital platforms.
• Develop and execute copy for member-facing campaigns, translating awards process information, program goals, and promotional priorities into clear, engaging content across email, web, app, and event platforms, aligned with brand voice and communications standards.
• Partner with Chapter teams and internal stakeholders to gather inputs, including event materials submitted via ticket (text, images, info), and shape messaging for member programs, events, and initiatives.
• Manage and update public-facing membership pages and member-related content in the GRAMMY app and member portal, including chapter programming, awards, promotional messaging, and key communications.
• Manage the department's use of event and digital platforms (e.g., Blackthorn registration, web CMS, and related tools), reviewing chapter event builds through a marketing and brand lens to confirm messaging alignment and ensure timely, accurate publication (technical build and system integrations remain owned by IT).
• Partner with the Member Experience data lead to ensure chapter events are integrated and surfaced on the Member Portal, including input on which events are highlighted.
• Develop and maintain standardized, reusable event templates chapters can adapt for their own builds, and help establish turnaround-time expectations for chapter event requests, including guidance for high-volume periods.
• Coordinate execution across email, web, app, and event platforms, serving as a quality control checkpoint to ensure accuracy, clarity, and a cohesive member experience.
• Support rollout and ongoing management of member community platforms (e.g., Slack), including hands-on moderation during beta phases and establishing engagement standards and best practices for long-term growth.
• Support post-event evaluation, including reporting, stakeholder summaries, and data analysis, and ensure post-event communications are executed across appropriate channels.

Requirements

• Bachelor’s Degree preferred.
• 4+ years of digital marketing, event production/management, and customer service experience, preferrably in entertainment or media.
• Knowledge of event and marketing platforms such as Blackthorn, Swoogo or similar tools (reviewing builds for brand and messaging alignment, not configuring technical integrations), and familiarity with Salesforce Marketing Cloud or comparable CRM platforms.
• Strong copywriting and content development skills with the ability to translate defined priorities into clear, engaging member-facing messaging.
• Strong understanding of brand voice, messaging consistency, and content standards with the ability to apply them across channels.
• Experience managing website content using content management systems (CMS), such as WordPress or similar platforms.
• Experience executing campaigns across multiple digital channels, including email, web, app, and event platforms.
• Comfort working across multiple digital platforms and tools, with the ability to learn new systems quickly and support evolving workflows.
• Experience working cross-functionally with marketing, creative, digital, and program teams to deliver coordinated campaigns and initiatives.
• Basic understanding of campaign performance metrics, with the ability to interpret insights and apply learnings to improve execution.

Preferred

• Bachelor’s Degree preferred.
• Previous experience and connections in music business, music production or music education preferred.
• Familiarity with Slack, Discord, or similar tools preferred including basic moderation and community engagement best practices preferred.

Benefits

• The starting salary for this position is $64,400 to $70,800 per year , benchmarked against industry standards. Salaries for positions required to be in specific geographic locations reflect the corresponding labor market. The actual offer extended will depend on the candidate's experience, qualifications, and the role's requirements. Positions working 20+ hours per week also receive our comprehensive benefits package (with medical, dental, and vision coverage, a 401k match, generous paid time off, and more).