Digital Media Strategist & Planner

District of Columbia, USA (Remote)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • Develop and execute integrated digital media plans across social, search, programmatic, video, and CTV platforms both internally and as primary contact for sub-vendors and platforms
  • Translate campaign and client objectives into thoughtful audience targeting, creative strategy, and platform selection
  • Serve as a day-to-day strategist and planner for multiple clients, advising on media mix, messaging, and budget allocation
  • Collaborate with creative and production teams to develop compelling ad concepts, copy, and deliverables
  • Oversee campaign setup, trafficking, pacing, and optimization to meet key performance and delivery goals
  • Analyze data and prepare actionable insights and reporting for clients and internal teams
  • Stay ahead of trends in political and digital advertising, audience targeting, and emerging technologies
  • Contribute to business development efforts through proposal writing and participation in client pitches

Requirements

  • 2–4 years of experience in digital media strategy, planning, or buying —ideally in a political, advocacy, or agency environment
  • Hands-on experience executing campaigns across major ad platforms (Meta, Google, YouTube, etc.)
  • Experience with voter-file targeting through programmatic DSPs (e.g.,DSPolitical, Basis, StackAdapt, TargetSmart)
  • Strong understanding of digital audience targeting, reach and frequency, creative testing, and performance analytics
  • Excellent writing, analytical, and communication skills
  • Ability to manage multiple clients and priorities in a fast-paced environment
  • Deep commitment to Democratic and progressive values, and enthusiasm for helping campaigns and causes win
  • Dedication to diversity, equity, and inclusion in both client work and team culture

Preferred

  • Familiarity with email programs, digital fundraising, and CRM tools
  • Campaign cycle experience or agency background in paid media

Benefits

  • Health care, paid parental leave, paid time off, and cell phone reimbursement
  • Performance-based bonus opportunities
SWAY logo

SWAY

3.8 Glassdoor

Sway, formerly Returnmates, is a Los Angeles, CA-based technology company enabling a customer-centric delivery and return experience.Sway is purpose-built to serve the needs and expectations of today’s brands and shoppers. With next-day and two-day delivery services coupled with a revolutionary doorstep return and exchange product, brands are able to build stronger, lasting relationships with their customers.

Founded in 2020
Los Angeles, California, USA
129 employees (6 in marketing)
73% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
17.8K
Traffic Source Mix
Search
28.4%
Direct
47%
Referral
5.8%
Social
17.3%
Paid
1.4%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
4 (3% of company)
Median Career Experience
4.5 years
Median Tenure
1.7 years

Funding

Total Funding
$24.5M
Last Raise
$19.5M
Series A, 2 years ago

Funding History

  • Jan 2024
    Series A • $19.5M
  • Jan 2022
    Series A
  • Sep 2021
    Seed • $5M