This role requires two in-office days per week. Candidates must be within the local market; out-of-market applicants will not be considered.

ROLE OVERVIEW 

The Digital Media Strategist is responsible for leading the planning, optimization, and performance management of paid digital media campaigns. This role focuses on developing strong media strategies, guiding budget allocations, and translating performance data into actionable insights that drive continuous improvement. The strategist partners closely with internal execution teams and client stakeholders to ensure campaigns are launched effectively, optimized against goals, and delivering measurable impact. 

RESPONSIBILITIES 

Media Strategy & Planning 

• Develop campaign launch strategies aligned with client objectives, target audiences, and KPIs 
• Lead media planning efforts, including channel strategy, budget allocations, and goal pacing frameworks 
• Conduct audience research and insight development to inform media strategy and targeting recommendations 

Performance Optimization & Testing 

• Oversee ongoing campaign performance and identify optimization opportunities to improve efficiency and outcomes 
• Develop testing roadmaps and recommendations (audience, creative, messaging, formats, or channel mix) 
• Analyze test results and apply learnings to future planning and optimization strategies 

Reporting & Insights 

• Lead the development of comprehensive end-of-month campaign reports with a focus on insights, performance drivers, and recommendations 
• Distill complex performance data into clear, strategic narratives for internal teams and clients 
• Identify trends and opportunities that inform future media planning and optimization approaches 

Campaign Oversight & Quality Assurance 

• Provide strategic oversight during campaign setup and launch to ensure plans are executed as intended 
• QA campaign structure, targeting, budgets, and tracking in partnership with execution teams 
• Monitor overall pacing toward campaign goals and provide proactive recommendations to keep performance on track 

Client & Team Collaboration 

• Serve as a strategic partner to brand teams and clients, communicating media strategy, performance insights, and optimization recommendations 
• Collaborate with internal execution and analytics teams to align planning, optimization, and reporting efforts 

SUCCESS IN THIS ROLE LOOKS LIKE 

• Media plans are thoughtful, well-structured, and clearly aligned to client objectives, target audiences, and KPIs 
• Campaigns are consistently paced toward goals, with proactive optimization recommendations made before performance issues arise 
• Budget allocations are efficient and adjusted strategically based on performance trends and insights 
• Testing roadmaps are clearly defined, actionable, and result in meaningful learnings that improve future planning and performance 
• Performance reporting goes beyond metrics, delivering clear insights and recommendations that clients and internal teams can act on 
• Clients and brand teams view the strategist as a trusted partner who can clearly articulate media strategy, performance drivers, and optimization opportunities 
• Campaign performance continuously improves over time due to data-driven planning, optimization, and insight application 
• Execution teams are set up for success through clear direction, strong QA, and strategic oversight