Digital Media Strategist

USA (Remote)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the development and execution of multichannel paid media strategies across search, social, and programmatic, translating data into executive-ready narratives and leading QBRs. Drive forecasting, planning, attribution, and optimization, while collaborating with Solutions and Sales Enablement.

  • Own multichannel media strategy from planning to execution
  • Lead executive-ready performance narratives and QBR presentations
  • Drive forecasting, attribution, and optimization across funnel stages

Job Description

Responsibilities

  • Partner with the Client Success Growth Leads to help serve as a strategic advisor to clients, presenting insights, performance narratives, and forward‑looking recommendations in Quarterly Business Reviews (QBRs).
  • Actively identify opportunities for channel expansion and creative testing to keep clients ahead of industry shifts.
  • Translate complex performance data into narratives that executive audiences can understand and act upon.
  • Lead day-to-day strategy for integrated media plans across Paid Search (SA360), Paid Social (Meta, TikTok, LinkedIn), and Programmatic (DV360, CM360, Amazon, TTD).
  • Drive media forecasting, annual planning, and budget allocation with a focus on funnel-stage attribution, lead quality, and business outcomes.
  • Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments.
  • Partner with the Solutions and Sales Enablement teams to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes.
  • Create executive-ready performance narratives that connect media inputs to consumer journey impact and present insights to CMOs, VPs of Marketing, and revenue leaders.
  • Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey.
  • Work with measurement and research teams to deliver industry insights and relevant performance-based updates.

Requirements

  • 3+ years of digital marketing experience with a strong focus on multichannel and performance strategy
  • Strategic fluency in major advertising platforms (CM360, Google Ads, Meta, LinkedIn, TikTok, leading DSPs) and planning tools (MRI Simmons, Nielsen Media Impact).
  • Skilled in media forecasting, multi-touch attribution, MMM, and translating CRM data/sales metrics into actionable media insights.
  • Experience developing personas, segmentation models, first-party data activation, and full-funnel journey mapping.
  • A "communication guru" known for driving clarity and storytelling in complex environments, comfortable presenting to executive audiences.
  • 4-year college degree

Preferred

  • A "communication guru" known for driving clarity and storytelling in complex environments, comfortable presenting to executive audiences.

Benefits

  • Medical, dental and vision available for employees
  • Paid time off including vacation, sick leave & company holidays
  • Paid volunteer time
  • Flexible working hours
  • Summer Fridays
  • “Work From Home Light” days between Christmas and New Year’s Day
  • 401(k) Plan with 5% company match and no vesting period
  • Employer Paid Parental Leave
  • Health-care Spending Accounts
  • Dependent-care Spending Accounts
Adswerve, Inc logo

Adswerve, Inc

3.2 Glassdoor

Adswerve is an award-winning data, media and tech consultancy of 250+ experts who think beyond clicks and conversions to make data do more. We're the #1 Google Marketing partner in the US and a Gold Adobe partner for data and analytics, with a proven track record of helping more than 800 brands and agencies get the most ROI from their digital marketing. See how we can move your business fearlessly forward at adswerve.com.

Founded in 2009
Denver, Colorado, USA
233 employees (36 in marketing)
51% recommend to a friend
50% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all Adswerve, Inc salaries

Marketing Team

Marketing Team Size
31 (13% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$6.4M
Last Raise
$6.4M
Private Equity, 7 years ago

Funding History

  • Nov 2018
    Private Equity
  • Jun 2018
    Series Unknown • $6.4M

Traffic Signals

Monthly Visitors
37K
Monthly Google Ads Budget
$48.9K
Traffic Source Mix
Search
42.5%
Direct
40.7%
Referral
8.7%
Social
7%
Paid
1%

Headcount Trend

Current headcount: ~233
Adswerve, Inc logo

Digital Media Strategist

Adswerve, Inc · USA · Remote