Paid Media Strategist, iLawyer Marketing
EverService Holdings, LLC
District of Columbia, USA (Remote)
$60K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
16 hrs ago
DIGITAL MEDIA SPECIALIST
Wilmington, DE (Hybrid)
$43K/yr – $48K/yrMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive digital advertising execution and optimization across social, search, and programmatic channels for Today Media, with a focus on data-driven attribution.
- Own end-to-end campaign execution, optimization, and reporting across social, search, and programmatic channels.
- Must-have: Proficiency with Google Ad Manager, Meta Ad Manager, programmatic platforms, and Google Analytics.
- Standout: Experience in a media or publishing environment.
Job Description
Responsibilities
- Manage the execution and optimization of digital advertising campaigns across social media, search, and programmatic networks.
- Monitor campaign performance and provide detailed reporting and analysis to internal teams and clients.
- Implement and manage tracking tags (UTMs, pixels) to ensure accurate data collection and attribution.
- Stay current with emerging digital trends, platform updates, and best practices to keep Today Media at the forefront of the industry.
- Provide technical support for digital products, including troubleshooting ad Di delivery issues and site integration.
- Support Director of Digital Strategy with review and assessment of pre-campaign research and post-campaign insights
Requirements
- 2 years of experience in digital marketing, social media management, or digital advertising operations is preferred
- Experience with digital ad design
- Familiarity with digital campaign best practices
- Proficiency with Google Ad Manager, Meta Ad Manager, programmatic platforms and email marketing platforms (e.g., Hubspot, Mailchimp).
- Strong analytical skills with experience using Google Analytics to track and interpret user behavior.
- Excellent project management skills with the ability to handle multiple high-priority tasks simultaneously.
- Supports day-to-day digital operations with required administrative tasks including but not limited to maintain compliance logs, process documentation, quality control protocols, internal reporting and updating and maintaining required reporting for external departments.
- Strong written and verbal communication skills.
- Experience in a media or publishing environment is a plus.
Preferred
- Experience in a media or publishing environment is a plus.
Today Media
Today Media employs more than 120 people in four states on the East Coast. We publish five regional magazines and various custom publications, including many travel-related guides. Our mission at Today Media is to be the most valued community resource in print, online and in-person. All of our publications are committed to excellence, which is exemplified by the numerous awards won in past few years.It all started in 1948, when Angelo Martinelli purchased Gazette Press, a Yonkers, New York, printing company. From printing, the Martinelli family expanded into publishing, events and online media. Today Media now publishes five regional consumer news and lifestyle publications--Bethesda Magazine, Delaware Today, Main Line Today, Hudson Valley and Westchester--plus an array of custom and ancillary publications. Ancillaries include 302 Health, 914INC., Delaware Business Times, Healthy You, Hudson Valley Table, The Hunt, Westchester Home, Westchester/Hudson Valley Weddings, and Weddings Today. Our custom publishing division, Today Media Custom Communications, produces numerous traveler and visitor guides, as well as custom directories and digital media.
Traffic Signals
Monthly Visitors
4.3K
Traffic Source Mix
Search
25.2%
Direct
58.7%
Referral
5.1%
Social
10%
Paid
0.9%
Headcount Trend
Current headcount: ~148
Marketing Team
Marketing Team Size
64 (44% of company)
