Responsibilities

• Implement paid search and social strategies to drive subscriber acquisition, conversion & efficiency
• Successfully apply paid search and social strategies and manage within search social channels (i.e. Facebook, Instagram, TikTok, Snapchat, Google, Microsoft etc.)
• Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
• Optimize budget across platforms and tactics to deliver positive return on marketing spend
• Track, monitor, and optimize performance against key KPIs
• Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Support ongoing creative and landing page experimentation and testing
• Recommend new paid social and potential influencer strategies
• Develop and implement QA process
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives

Requirements

• 2+ years paid social advertising experience.
• Global experience preferred
• Deep knowledge of & mastery of social platforms
• Experience with 3rd party campaign management platforms (i.e. Smartly, SA360)
• Must have experience with direct response campaigns
• Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Global and international media planning/buying experience
• Sense of humor and desire to have fun!

Preferred

• Global experience preferred
• Sense of humor and desire to have fun!
• Global and international media planning/buying experience