Digital Media Specialist

Madison, WI (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Digital Media Specialist responsibilities include planning, analyzing, and reporting media campaigns, collaborating with account executives, and staying current with digital platforms. Requirements include 2-5 years of media buying experience, multitasking, data interpretation, and proficiency with Word/Excel/Docs. Benefits cover development opportunities, PTO, parental leave, health coverage, and retirement plans.

Job Description

Responsibilities

  • Prepares, places, maintains, and reports media campaigns based on briefings from account executives and team strategy meetings
  • Assists in media planning functions, as required by media directors, i.e., coordinating with media vendors, preparing campaign insights for client meetings or internal strategy discussions
  • Provides thoughtful recommendations and insight on how to achieve clients’ goals on a given platform with the budget available
  • Works closely and collaboratively with account executives and project coordinators to ensure creative deadlines are met
  • Provides research for media planning
  • Compiles and interprets media data and statistics
  • Approves media invoices and settles billing discrepancies with vendors as needed
  • Maintains up-to-date knowledge of digital platforms, best practices, and emerging trends.

Requirements

  • 2-5 years of media buying experience in one or more of the following: Google Ads, Google Analytics, Meta, CTV preferred
  • Ability to multitask while maintaining attention to detail
  • Ability to work in a fast-paced environment while meeting multiple deadlines
  • Exemplary math skills for interpreting data and budget estimations
  • Strong curiosity in learning new media and educating staff and clients
  • Proficiency in Microsoft Word, Excel, and Google Docs

Benefits

  • Professional and personal development grants to nurture your passions and skills
  • Opportunities for engagement with in-office and out-of-office events
  • Competitive paid time off and holidays
  • Generous parental leave benefits
  • Comprehensive insurance coverage for health, dental, vision, life and disability
  • Pet care discount
  • Identity protection
  • A 401(k) retirement plan
  • Networking opportunities and paid volunteer hours
  • Summer hours
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Digital Media Specialist

Kennedy Communications · Madison, WI · Hybrid