Responsibilities

• Develops unique strategies and builds upon current strategies within the digital, social and mobile marketing arena to meet/exceed objectives.
• Understands the digital, social, and mobile landscape, and creates strategies and tactics to increase awareness, consideration, trial, and acquisition by identifying opportunities to integrate into these platforms.
• Executes projects to be high quality, on time, and cost effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Manage digital, social, and mobile communications by developing and growing new and existing placements and presence on all platforms.
• Writing and editing reviews, posts, and text.
• Execute all web, SEO/SEM, email, SMS, social media and display campaigns.
• Develop a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Measure and report performance of all digital, social, and mobile media campaigns, and assess against goals to drive results.
• Evaluate emerging technologies and provide thought and perspective for adoption where appropriate.

Requirements

• Must be a minimum of 18 years of age.
• Bachelor’s degree in marketing or related field preferred but not required.
• Proven Working experience in digital, social, and mobile marketing.
• Demonstrable experience leading and managing SEO/SEM, email, and/or display advertising campaigns.
• Must demonstrate strong customer communication skills with the ability to resolve conflict in a professional manner.
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Preferred

• Bachelor’s degree in marketing or related field preferred but not required.
• Two-year degree in multimedia or graphic arts or three plus years’ experience in a related field is preferred.