Responsibilities

• Campaign Management: Own end-to-end digital media campaign setup, ad management, across Meta, Amazon, and TikTok.
• Develop digital marketing strategies to increase brand awareness, engagement, and conversions.
• Manage paid media budgets and optimize campaigns for ROI.
• Platform Expertise: Deep hands-on experience with Meta, TikTok, Amazon, and Google (SEM, SEO, YouTube, Google Ads).
• Strategy and Collaboration: Partner with marketing to develop media strategies aligned with brand goals.
• Content Management: Load and update campaign content, creatives, copy, and dynamic elements.
• Optimization and Testing: Lead A/B testing and daily optimizations to drive results while reducing costs.
• Analytics and Reporting: Own performance tracking, insights, and regular reporting to guide decisions.

Requirements

• 3+ years in digital media; 5+ years for Sr Manager, ideally in-house, with cross-channel ownership.
• Proven in-platform expertise in Meta, Amazon, and TikTok; knowledge of Google (SEM, SEO, YouTube, Google Ads) is a must-have.
• Demonstrated experience with campaign management, testing, and optimization strategies to drive performance.
• Strong analytical skills and ability to dissect data to glean actionable insights.
• Highly organized, detail-oriented, and able to work independently in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Benefits

• PTO + paid holidays and 401k company match
• A complimentary pair of sunglasses every month
• Flexible scheduling and Friday Flex
• Collaborative and inclusive work environment with growth opportunities