Digital Media Planner

Miami, FL (On-site)

Salary Not AvailableMid Level3+ years expTemporary

Posted 3 months ago

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Job Summary

Lead paid media planning and cross‑regional campaign execution for artist campaigns and music projects.

  • Own end-to-end paid media plans across Meta, TikTok, YouTube, and programmatic channels.
  • Must-have: 3–6+ years in digital media planning with proficiency in Meta, Google, TikTok, and YouTube ads.
  • Standout: Collaborate with regional teams and creative/influencer partners to ensure cohesive campaigns.

Job Description

Responsibilities

  • Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
  • Identify optimal platform mix, targeting strategies, and budget allocation across digital channels.
  • Translate marketing objectives into performance-driven media strategies.
  • Launch, manage, and optimize campaigns across platforms such as: Meta (Instagram / Facebook), TikTok, YouTube / Google, Programmatic and display platforms, Emerging platforms.
  • Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
  • Track campaign performance and deliver actionable insights and reporting.
  • Analyze audience and platform data to refine targeting strategies and improve ROI.
  • Build performance dashboards and post-campaign recaps for key stakeholders.
  • Work with regional and local marketing teams across multiple territories to align media strategy with campaign goals.
  • Coordinate with creative, influencer, and digital marketing teams to ensure campaign cohesion

Requirements

  • 3–6+ years' experience in digital media planning or performance marketing
  • Experience running campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
  • Strong analytical and reporting skills
  • Ability to manage multiple campaigns across different markets simultaneously
  • Bilingual: English and Spanish required

Preferred

  • Experience with music, entertainment, or creator-driven marketing campaigns preferred

Benefits

  • Temporary contract
  • An opportunity to fuel the creative journey on a global stage
  • A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more
  • An investment in your learning & development
Sony Music Entertainment logo

Sony Music Entertainment

3.7 Glassdoor

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Founded in 1929
New York, New York, USA
9.6K employees (4,588 in marketing)
65% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
409.3K
Monthly Google Ads Budget
$34
Traffic Source Mix
Search
43.5%
Direct
42.5%
Referral
10.9%
Social
2.5%
Paid
0.5%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size
1,593 (17% of company)
Marketing Roles Posted (Last 30 Days)
4

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