Job Title:          DIGITAL MEDIA COORDINATOR

Department:     Marketing

Reports To:       SVP Communications & Marketing

Classification:   Non-Exempt

Location:          Bridgeport, CT

Pay Scale:       $47,250-$54,600

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SUMMARY

The WorkPlace is seeking a Digital Media Coordinator to support and optimize our organization's digital marketing efforts. Duties for the Digital Media Coordinator will include developing digital marketing materials, sourcing and creating images and artwork, updating online assets, tracking campaign progress, and handling general digital marketing activities. Your creative thinking skills and strategies will be essential to driving our digital narrative, enhancing our organization's image, improving digital communication with job seekers, and encouraging collaboration through effective campaigns. Ideal candidates for this role should be creative and innovative, multimedia-savvy, well-organized, and excellent writers and communicators. Ultimately, the Digital Media Coordinator should have a firm grasp of the various digital touchpoints, enhance the user experience, and deliver on digital objectives.

The goal of the position is to support and promote The WorkPlace and its related programs while reinforcing its mission. This role will be responsible for managing all of The WorkPlace’s social media activities across multiple platforms. The position will also update and develop content for multiple websites. Design and provide flyers, brochures, and logos as needed. The position will take photos and videos at company events and meetings as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

Day-to-day management of various social media platforms, including posting content and engaging the social communities.

Updating and managing websites in the WorkPlace’s portfolio of sites.

Support email marketing activities using Constant Contact and other email platforms.

Create custom images, videos, and content specifically for the social media platforms.

Report week-to-week analytics on each channel’s top-performing posts, top tweets, etc.

Superior attention to detail and scrupulous mindset, especially for social copywriting, editing, and brand governance.

Responsible for successfully planning, developing, and executing on communication strategies and messaging that support the business objectives of The WorkPlace. This will involve drafting and delivering communications that inform, educate, align, and engage leaders, managers, and employees.

Develop new methods of leveraging social media to engage targeted audiences.

Work with internal partners to develop engaging, audience-specific content using a variety of communication tools, such as video, podcasts, articles, and webcasts.

Responsible for managing external vendor relationships in support of marketing and communications.

Responsible for planning, creating, and managing AI-driven video content that aligns with our brand’s voice and strategy.

Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

Responsible for own work and not required to direct or supervise other personnel, but may occasionally instruct or show another employee how to perform the work.

QUALIFICATIONS

To perform this job successfully, an individual must satisfactorily perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Excellent project management skills with the ability to handle multiple projects simultaneously and meet tight deadlines.


• Strong storytelling skills with a creative mindset and attention to detail.


• Familiarity with SEO, analytics tools (e.g., Google Analytics, social media insights), and data-driven decision-making.


• Prior working experience with Microsoft Office 365 Suite


• Ability to think critically, innovatively, and proactively


• Excellent verbal and written communication


• Ability to manage multiple project timelines simultaneously


• Strong understanding of current social media platforms


• Utilization of Photoshop and Premiere Pro skills


• Proficiency with AI-driven video creation and editing tools (e.g., Canva, Adobe Express, Adobe Premiere, CapCut, Lumen5).


• Familiarity with Google Analytics


• Strong understanding of WordPress content management system

EDUCATION and/or EXPERIENCE

Bachelor’s degree in marketing/communication; or 1-2 years related experience; or equivalent combination of education and experience.

COMPUTER SKILLS

Proficiency in Microsoft Office Suite, current social media platforms, and online content management systems (CMS), including WordPress and Constant Contact. Graphic design skills and competency in Adobe Creative Cloud (Photoshop, Premiere Pro, InDesign) preferred.

Benefits:

• 401K/Pension


• Parental leave


• Health insurance


• Paid time off


• Vision insurance


• Dental insurance


• Paid sick time


• Life Insurance


• Flexible Spending Account (FSA)


• Employee Assistance Program (EAP)


• Disability insurance


• Paid holidays

About Us: The WorkPlace is an organization of ideas, actions, resources, and initiatives - all designed to strengthen the workforce. 'Think it forward' is our corporate culture. Every discipline within our organization is encouraged to innovate and activate as we put ideas into motion for the greater good of the economy and society as a whole. As a not-for-profit organization with statewide and national workforce development programming, our goals are to ensure that the workforce can acquire the necessary skills to advance along a career path and that businesses have the talent they need to grow.

Compensation details: 47250-54600 Yearly Salary