Digital Media & Content Specialist

Conroe, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the storytelling engine across social and video to build a structured content pipeline, balance on-site production with remote shoots, and drive multi-channel engagement with sales, service, and leadership audiences.

  • Content Creation: Lead long-form and short-form content across platforms to highlight equipment, training, projects, and culture.
  • Story Opportunities: Identify storytelling moments inside the org and coordinate interviews with employees, customers, and partners.
  • Distribution & Collaboration: Publish content across social channels and align with departments for campaigns and brand awareness.

Job Description

Responsibilities

  • Create engaging long-form and short-form digital content for company platforms
  • Capture photo and video content on-site or off-site including equipment, operations, training, events, customer visits, and company culture
  • Shoot and edit video content for platforms such as Instagram, LinkedIn, TikTok, YouTube, and YouTube Shorts and other relevant platforms.
  • Conduct and facilitate interviews with employees, customers, leadership, and industry partners
  • Identify and develop content and storytelling opportunities throughout the organization
  • Manage and publish content across company social media channels
  • Maintain content schedules and support content planning initiatives
  • Track and report social media and digital performance metrics
  • Support influencer, partner, brand, and industry collaboration opportunities through digital content, social media engagement, and campaign initiatives.
  • Support digital campaigns, audience engagement initiatives, and brand awareness efforts

Requirements

  • Education and Training – High School Diploma or as deemed fit by the management
  • Technical Requirements Experience with video shooting, video, audio and photo editing
  • Basic understanding of photography, lighting and content production setups for photo and video applications.
  • Proficiency in Adobe Premiere Pro and familiarity with Adobe Photoshop or similar creative software
  • Familiarity with social media platforms and digital storytelling
  • Basic understanding of social media analytics and digital performance metrics
  • Strong communication and interpersonal skills
  • Proficient in Windows, and Microsoft Office, including Word and Excel.
  • Experience – 2-4 years of directly related training and/or experience.
  • Must be able to lift up to 50 lbs, stand, sit, kneel, crawl, see, read, hear, have the physical and mental ability to travel independently and the physical and mental ability to comply with customary workshop, office, job site work environments, safety requirements and other customary regulations and requirements in these environments.

Preferred

  • Basic graphic design and motion graphics experience is a plus
  • Experience operating drones and capturing aerial photo/video content is a plus

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Health savings account
  • 401(k)
  • 401(k) matching
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program
Bauer Equipment America Inc logo

Bauer Equipment America Inc

The companies of BAUER AG are today active in a wide variety of fields: industrial engineering, construction, and equipment manufacturing. The core business is specialist foundation engineering – a field which developed in many different facets during the second half of the 20th century. The companies of the BAUER Maschinen Group design and manufacture a full range of specialist foundation engineering equipment, on a scale unmatched by any other manufacturer in the world.BAUER Equipment America specializes in foundation construction equipment like rotary drilling rigs, diaphragm wall equipment, slurry treatment plants, anchor and tieback drills, and all related tools. BAUER Equipment America offers the best of German ingenuity in its products, and its customers can expect top-notch customer service, 24/7 expert technician help, and premium, affordable parts. We look forward to assisting you and your customers’ foundation construction needs. Please give us a call, and see what BAUER Equipment America can do for you.

Conroe, Texas, USA
93 employees (4 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
28.3%
Direct
52.4%
Referral
7.3%
Social
10.2%
Paid
1.5%

Headcount Trend

Current headcount: ~93

Marketing Team

Marketing Team Size
4 (4% of company)