Digital Media and Communications Coordinator

Albany, NY (Hybrid)

$54K/yr – $62K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the digital storytelling engine for a policy focused think tank, turning research into social, email, and web engagement while tracking real impact across channels.

  • Social and multimedia: manage platform specific content, visuals, and podcast support to boost reach.
  • Content and newsletters: craft newsletters, update the website, and coordinate media outreach and reporting.
  • Impact tracking: analyze traffic, engagement, and campaign results to inform leadership decisions.

Job Description

Responsibilities

  • Social Media Management: Develop and execute platform-specific strategies (LinkedIn, X/Twitter, Bluesky, etc.) to promote reports, events, and expert commentary.
  • Multimedia Production: Design high-quality graphics, short-form videos, and data visualizations using tools like Canva or Adobe Creative Suite. Support podcast production through audio editing, sound enhancement, and music and effects integration.
  • Newsletter Oversight: Draft, build, and distribute regular newsletters; manage subscriber segmentation and growth strategies.
  • Website Management: Keep the organization's website current by posting new research, blog posts, and staff updates via Wordpress.
  • Media Monitoring: Track mentions of the organization and its experts in the news; maintain and update media contact databases.
  • Pitching Support: Assist the Director of Communications in drafting press releases, media advisories, and pitching stories to journalists and policy-focused outlets.
  • Event Promotion: Coordinate digital promotion for webinars, policy forums, and press conferences to maximize attendance and engagement.
  • Impact Tracking: Monitor and analyze traffic and engagement across web and social platforms using web and email marketing analytics tools.
  • Reporting: Prepare monthly reports that translate data into actionable insights for leadership, demonstrating how digital efforts support the organization's policy goals.
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The State University of New York

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Founded in 1948
Albany, New York, USA
2.2K employees (56 in marketing)

Traffic Signals

Monthly Visitors
4M
Monthly Google Ads Budget
$83.7K
Traffic Source Mix
Search
22.1%
Direct
63%
Referral
11.9%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
40 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

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