Digital Media Buyer at American Made Media Company | Arlington, VA | $55K/yr – $65K/yr

American Made Media Company

Digital Media Buyer

Arlington, VA (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid media execution end to end across social, search, and programmatic channels with analytics-driven optimization and cross-team collaboration to hit CPA, ROAS, CTR, and engagement targets.

Campaign Operations: Plan, buy, and optimize across Meta, Google, X, DV360, and DSPs to hit KPI targets.
Measurement & Compliance: Build tracking, verify attribution, and ensure policy compliance across platforms.
Cross-Functional Alignment: Coordinate messaging, landing pages, and follow-ups with creative, data, and comms teams.

Job Description

Responsibilities

Plan and execute paid digital campaigns across social, search, display, video, and programmatic channels aligned with campaign goals.
Set up, manage, and optimize ad buys in platform UIs and ad management tools (Meta Ads Manager, Google Ads, X, DV360, DSPs, etc.).
Develop audience targeting strategies (lookalike, interest, behavioral, CRM onboarding) and implement A/B tests for creatives, messaging, and targeting.
Monitor performance daily; adjust bids, budgets, and creatives to meet KPIs (CPA, CTR, conversion rates, ROAS, engagement).
Build campaign tracking and reporting: UTM tagging, conversion pixels, and attribution checks.
Produce clear performance reports and actionable insights for internal staff and external stakeholders.
Coordinate with creative, communications, and data teams to align messaging, landing pages, and follow-ups.
Maintain compliance with platform policies and campaign/ad legal guidelines.
Stay current on platform features, policy changes, and political ad requirements.

Requirements

Practical experience with Meta Ads Manager and Google Ads; familiarity with programmatic platforms or DSPs a plus.
Strong analytics skills: ability to interpret metrics, run A/B tests, and translate results into optimizations.
Basic knowledge of tracking, pixels, UTM parameters, and conversion measurement.
Comfortable working in fast-paced, deadline-driven political environments.
Excellent communication skills; able to present performance and recommendations clearly.
Commitment to Republican/conservative political values or working priorities (campaign/job-specific).

Preferred

1–2 years direct experience buying and optimizing paid digital media (agency, campaign, or in-house)
Experience with CRM/advertising integrations, voter data, or CTV/connected TV buys
Experience using analytics platforms (Google Analytics, Tableau)
Familiarity with compliance requirements for political advertising on major platforms
Bachelor’s degree in marketing, political science, data analytics, or related field.

Benefits

Standard benefits: health, paid time off, professional development

American Made Media Company

American Made Media Company (AMMC) transforms visions into victories for campaigns and organizations. Through our sub-brands—Launchpad Strategies, American Made Media Consultants, NPA Strategies, NPA Polling, and 17th Street Media—we provide strategic consulting, media, polling, and compelling advertising.

Arlington, Virginia, USA

22 employees (7 in marketing)

www.americanmadeco.com