Digital Marketing/Communications Specialist II: Paid Media Trafficking — Ad Serving, Tagging & Creative Rotation

Atlanta, GA (Hybrid)

$61K/yr – $92K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own end-to-end ad trafficking and delivery hygiene, troubleshooting discrepancies, and collaborating with agencies, publishers, and vendors on technical issues.

  • Manage creative trafficking and ad serving
  • Resolve delivery discrepancies
  • Collaborate with partners on technical troubleshooting

Job Description

Responsibilities

  • Creative Trafficking & Ad Serving
  • Tag & Pixel Management
  • Delivery Troubleshooting & Discrepancy Resolution
  • Ad-Serving Hygiene & Vendor Operations
  • Reporting & Collaboration

Requirements

  • Bachelor's degree in related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field.
  • Hands-on ad trafficking experience in an ad server such as Campaign Manager 360, or comparable third-party ad serving experience.
  • Experience resolving delivery and impression discrepancies with publishers or platforms.
  • Experience working with agencies, publishers, and vendors on technical troubleshooting.
  • Attention to detail; treats trafficking accuracy as non-negotiable and catches errors before they reach market.
  • Problem solving; works discrepancies methodically to root cause rather than stopping at the symptom.
  • Process discipline; follows and documents trafficking procedures consistently.
  • Communication; explains technical issues clearly to marketing partners and vendors.
  • Focuses on execution; manages concurrent trafficking requests against firm launch deadlines.
  • Proficiency with an ad server such as Campaign Manager 360 and familiarity with third-party ad servers and rich media vendors.

Benefits

  • A competitive salary and top-notch bonus plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Salaries

Posted range

$61K/yr – $92K/yr

Taken straight from the job posting.

See all Cox Automotive Inc. salaries

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