Responsibilities

• Oversee and maintain AMS’s primary website (amshq.org), ensuring accessibility, usability, and high conversion rates for key actions such as memberships and event registrations
• Develop and implement website content strategies in collaboration with subject matter experts, adhering to UX/UI best practices
• Manage associated AMS digital platforms including AMS Learning (Elevate), AMS Connect (Higher Logic), AMS Jobs Board (JobBoardHQ), and Events (Cvent), evaluating and improving their functionality
• Align web content and advertising messaging with AMS’s broader organizational goals and initiatives
• Provide guidance on SEO, AEO, and GEO best practices to optimize content visibility and engagement
• Research emerging digital tools, platforms, and creative mediums, including AI, to enhance web performance and engagement strategies
• Identify opportunities for content development, perform keyword and competitor research, and implement website enhancements
• Establish and enforce website governance policies, including publication workflows, content review schedules, and role permissions
• Design, launch, and optimize paid advertising campaigns across Google, LinkedIn, and Meta platforms, continuously improving performance through A/B testing
• Utilize GA4 and other analytics tools to monitor campaign and website performance, generating reports to inform strategic decisions

Requirements

• 5+ years of experience in digital marketing, with a focus on website management, analytics, and paid advertising
• Hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies
• Proficiency with digital advertising platforms such as Google Ads (including Google Ad Grants), Meta Ads, and LinkedIn Ads
• Familiarity with marketing automation tools like HubSpot or similar platforms
• Strong knowledge of SEO, AEO, and GEO strategies, including keyword optimization and technical SEO
• Proven ability to analyze data using GA4 and other analytics tools, translating insights into actionable strategies
• Excellent organizational and project management skills, capable of managing multiple priorities in a fast-paced environment
• Exceptional communication skills to effectively liaise between technical teams and non-technical stakeholders
• Experience working in nonprofit marketing environments preferred
• Interest or knowledge of Montessori education is a plus

Preferred

• Interest or knowledge of Montessori education is a plus
• Demonstrates a positive, flexible, and collaborative team approach

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• 403(b) retirement plan with employer matching
• Life insurance and long-term disability coverage
• Generous paid time off, sick days, and holiday leave
• Professional development opportunities
• Supportive and collaborative work environment
• Access to resources promoting work-life balance and personal growth