Responsibilities

• The Digital Marketing Manager will drive and capture demand at scale through high-performing digital channels.
• This role owns the website and inbound ecosystem—search, paid media, lifecycle programs, and conversion optimization—turning broad market interest into qualified leads.
• Your efforts will help establish a “netfishing engine” for Accertify, focused on revenue growth and key to achieving new logo and cross-sell targets across the Americas, APAC, and EMEA.
• Conduct a comprehensive audit of SEM and revamp or optimize Pay-Per-Click (PPC) strategies.
• Initiate display advertising and remarketing campaigns to increase visibility and engagement.
• Implement strategies to de-anonymize and convert a higher percentage of incoming web traffic into identifiable, relevant prospects.

Requirements

• Bachelor’s degree
• ZoomInfo to uncover markets, map accounts, and find the right buyers
• 6Sense (or a comparable intent intelligence platform) to surface early demand and engage at the perfect moment
• Liminal or another first-party data solution to deepen customer understanding and personalize outreach
• Pardot (MCAE) to build, automate, and optimize multi-touch journeys that drive real pipeline
• Salesforce as your single source of truth for performance, forecasting, and alignment
• Google Ads and LinkedIn Ads to activate targeted demand and scale campaign reach
• Google Analytics 4 to turn behavioral data into insights that shape smarter decisions
• Microsoft 365 to collaborate seamlessly and deliver polished, data-rich work
• Monday.com or similar project management tools to orchestrate complex programs with clarity and consistency

Benefits

• Health & Wellness: Medical, dental, and vision coverage for you and your family.
• Time Off: Paid time off, holidays, and personal days to maintain work-life balance.
• Financial Growth: We offer competitive compensation, performance-based rewards, and local retirement or savings plans where applicable, along with financial education resources.
• Career Development: Training programs, mentorship opportunities, and growth potential within the company.
• Wellness Support: Mental health resources, fitness perks, and wellness programs.
• Extras & Perks: Commuter benefits, employee discounts, and company-sponsored events.