Responsibilities

• Develop, execute, and optimize digital marketing campaigns across paid search, social media, email, display, video, and web channels.
• Manage and support Salesforce Marketing Cloud activities, including audience segmentation, data extensions, templates, landing pages, automation workflows, and campaign execution.
• Collaborate with marketing, content, creative, and digital teams to build integrated, multichannel campaigns.
• Implement campaign tracking and quality assurance processes utilizing UTMs, dashboards, CRM systems, and analytics tools.
• Conduct A/B testing to improve campaign effectiveness, audience engagement, and conversion performance.
• Create and maintain campaign landing pages, microsites, and digital assets using HTML and CSS.
• Analyze campaign performance through Google Analytics, CRM reporting, and vendor platforms, translating insights into actionable recommendations.
• Partner with agency vendors and internal stakeholders to ensure successful campaign delivery and optimization.
• Support broader digital initiatives including web maintenance, reporting, troubleshooting, and marketing technology enhancements.
• Manage multiple projects simultaneously while maintaining exceptional attention to detail and execution quality.

Requirements

• Education: Bachelor's degree required.
• Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify.
• Strong understanding of HTML and CSS required.
• Excellent writing and communications skills are required.

Preferred

• Experience: 5 to 7 years of experience
• Technical skills – Google Ads, Google Analytics, Meta (preferred), Salesforce Marketing Cloud Certification (preferred), Additional Google certifications (preferred)

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Saving Plans, and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off
• UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report “Best Hospitals” guide rates UVA Health University Medical Center as “High Performing” in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children’s is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.