Responsibilities

• Email Marketing Journey Planning, Strategy and Execution (60%): Collaborate with UMAA team members to design effective and strategic marketing journeys for U of M alumni and members.
• Lead the team’s use of Salesforce Marketing Cloud (SMC), Journey Builder, and HTML to create email marketing journeys for audiences and then build, test, and send UMAA email communications, some of which include photos, galleries, surveys, videos, or other interactive components.
• Create the digital strategy and lead the execution of SMC tools and tactics for automation, dynamic/variable content, and more to aid in advancing and growing UMAA’s email marketing work.
• Manage UMAA email marketing projects, including but not limited to advising on digital marketing strategy, deadline management, intake, prioritization, copy creation and content creation, timing, communication, approval, and execution.
• Create and oversee email applications, including but not limited to coding, testing, troubleshooting, and developing and modifying specifications.
• Maintain an organized digital file system for all email assets.
• Website Management (20%): Work with UMAA colleagues to determine and strategize digital content needs for the website.
• Support efforts to write copy, source images, and create graphics or multimedia for digital-first cause marketing efforts email marketing, social media, and on websites.
• Make website edits, create pages and update content, keeping up-to-date on best practices in accessibility and compliance, and managing timely audits.
• Use Canva and other software for efficient digital content production.

Requirements

• BA/BS degree in communications, journalism, marketing, or a related field plus at least four years of full-time relevant work experience.
• Experience with mass email systems, such as SMC, Constant Contact, Mail Chimp, etc.
• Understanding of and ability to create and use email data extensions.
• Proficiency building/deploying complex email campaigns, testing quality assurance, and reporting.
• Experience producing polished digital marketing copy for web, email, ads, and social media.
• Experience with SEO, Google Analytics and Tag Manager.
• Proven record for problem-solving and successful completion of complex projects.
• Strong organizational and project management skills, exemplary attention to detail, and the ability to multitask while prioritizing a high volume of projects at one time.

Preferred

• - Experience with HTML coding, inline CSS (i.e., creating tables, links, etc.), and alt text.
• - Experience with managing campaigns, performing data analysis, and audience segmentation.
• - Familiarity with using Litmus and other digital marketing tools.
• - CAN-SPAM, ADA, and applicable compliance knowledge for digital media.
• - Comfort with using Canva templates.
• - Experience with the Adobe Creative Suite.

Benefits

• - Competitive wages, paid holidays, and generous time off
• - Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• - Low-cost medical, dental, and pharmacy plans
• - Healthcare and dependent care flexible spending accounts
• - University HSA contributions
• - Disability and employer-paid life insurance
• - Employee wellbeing program
• - Excellent retirement plans with employer contribution
• - Public Service Loan Forgiveness (PSLF) opportunity
• - Financial counseling services