Responsibilities

• The Digital Strategist is responsible for developing and executing social media and digital advertising strategies across both The Relish Jar’s brand presence and its portfolio of client accounts.
• This role blends creative content development with data-informed decision-making to grow audiences, drive engagement, and support client marketing goals.
• Plan, create, schedule, and publish content for Instagram, Facebook, and LinkedIn across internal and client accounts
• Develop and maintain content calendars aligned with client campaigns, seasonal opportunities, and brand objectives
• Monitor accounts for comments, messages, and engagement opportunities; respond in a timely and on-brand manner
• Track and report on social performance metrics, identifying trends and recommending optimizations
• Collaborate with the team to ensure social content aligns with broader marketing strategies and campaign goals
• Campaign setup, keyword research, ad copywriting, and performance monitoring
• Contribute to reporting on paid media performance and provide data-informed recommendations
• Assist in the creation and management of Google Ads campaigns for applicable clients

Requirements

• Associate’s Degree required; Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field preferred
• 4 years of experience in social media management, digital marketing, or a related role
• Agency or multi-client experience is a plus
• Demonstrated experience managing business social media accounts (i.e. Instagram, Facebook, LinkedIn)
• Familiarity with Google Ads campaign creation and management
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred
• Experience with social media scheduling and management platforms (e.g., Hootsuite, Sked, Sprout Social, or similar)
• Fundamental understanding of analytics platforms (Meta Business Suite, Google Analytics, or similar)
• Strong written communication skills with the ability to adapt voice and tone across several different brands
• Highly organized with the ability to manage multiple accounts and deadlines simultaneously

Preferred

• Agency or multi-client experience is a plus
• Proficiency in Adobe Creative Suite preferred
• Platform certifications (Google Ads, Meta Blueprint) and industry training opportunities
• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field preferred