Digital Marketing Strategist at Hickory Park Furniture Galleries | Hickory, NC

Digital Marketing Strategist

Hickory, NC (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the website content lifecycle from product data to promotions, with analytics driving site improvements and cross-functional launches.

Product & Content Management: Own data quality and on site organization for products, descriptions, and assets.
Analytics & Reporting: Build dashboards and present insights on traffic, engagement, and conversion to leadership.
Vendor & Internal Collaboration: Lead launches and site enhancements with buyers, store leadership, and vendors.

Product & Content Management: Add, update, and remove product listings as needed.
Product & Content Management: Maintain accurate product descriptions, specifications, images, pricing and inventory information where applicable.
Product & Content Management: Coordinate with buyers and vendors to obtain product information and assets.
Product & Content Management: Ensure featured products, collections, and categories are properly organized and displayed.
Promotions & Marketing Support: Update website banners, promotions, and special events.
Promotions & Marketing Support: Coordinate with the marketing team to support advertising campaigns and seasonal initiatives.
Promotions & Marketing Support: Ensure website messaging aligns with current company promotions and in-store events.
Analytics & Reporting: Track and analyze website performance using analytics tools.
Analytics & Reporting: Prepare regular reports on traffic, customer engagement, lead generation, and conversion metrics.
Analytics & Reporting: Present findings, insights, and recommendations to key management personnel to support strategic business decisions.

Experience with WordPress and WooCommerce.
Strong attention to detail and organizational skills.
Proficiency with website content management systems (CMS).
Understanding of SEO, Google Analytics (GA4), and digital marketing principles.
Ability to collect, interpret, and analyze website performance data and customer behavior metrics.
Strong analytical skills with the ability to identify trends, opportunities, and areas for improvement.
Ability to translate data into meaningful insights and present recommendations clearly to senior leadership and management teams.
Experience preparing and delivering reports on website performance, traffic trends, lead generation, conversion metrics, and return on investment.
Ability to manage multiple projects and deadlines.
Strong written and verbal communication skills.

Working Knowledge: Website content management and digital merchandising best practices.
Working Knowledge: Website analytics, reporting tools, and performance measurement.
Working Knowledge: Social media platform management, audience engagement, and content strategy.
Working Knowledge: Social media scheduling, monitoring, and analytics tools.
Working Knowledge: Customer experience optimization and website usability principles.
Working Knowledge: Product merchandising and e-commerce operations.
Working Knowledge: Photography, videography, graphic design, or content creation principles (preferred).
Preferred Qualifications: Retail, furniture, home furnishings, or merchandising experience.
Preferred Qualifications: Experience managing business social media accounts and developing content strategies.
Preferred Qualifications: Photography, videography, graphic design, or content creation experience.