Digital Marketing Strategist

Addison, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Owns corporate digital marketing alignment across divisions, optimizing agency-led campaigns for lead generation, performance, and reporting, and translating insights into actionable recommendations for partners.

Manage cross-division campaigns with external agencies
Analyze GA4, HubSpot, and ad platforms to drive improvements
Drive scalable best practices and reporting across markets

Job Description

Responsibilities

Serve as the corporate digital marketing resource for divisions utilizing outside agencies for Google Ads, Meta advertising and related digital media.
Evaluate agency campaign performance and identify opportunities to improve lead generation, cost efficiency, targeting and conversion.
Review Google and Meta campaign strategy, including keywords, search terms, geographic targeting, audiences, creative, messaging, landing pages and community-level positioning.
Partner directly with division marketers to understand community priorities, sales needs, target buyers, competitive positioning and community USPs.
Translate those insights into actionable recommendations for agency partners.
Analyze campaign performance using GA4, HubSpot, Google Ads, Meta and other available reporting sources, with an emphasis on performance beyond platform-reported leads.
Identify underperforming campaigns and work with divisions and agency partners to develop optimization plans.
Provide creative and copy recommendations based on campaign performance, buyer behavior and community positioning.
Develop creative briefs and route requests to internal graphic designers and/or agency partners
Identify trends and opportunities across divisions, communities, channels and campaigns.

Requirements

5+ years of digital marketing experience, preferably in a multi-location, franchise, real estate, homebuilding or similarly decentralized organization.
Strong working knowledge of Google Ads and Meta Ads Manager.
Strong GA4 knowledge.
Strong understanding of HubSpot reporting, attribution, lifecycle stages and lead-source analysis.
Understanding of SEO strategy and organic search performance.
Ability to evaluate agency campaign performance and challenge or validate agency recommendations.
Experience interpreting digital marketing KPIs including CPL, CPC, CTR, conversion rate, engagement, traffic quality and downstream lead performance.
Ability to turn analytics into specific, actionable marketing recommendations.
Strong copywriting and creative judgment.
Ability to communicate with both marketing professionals and non-digital stakeholders.

DRB Homes

DRB Homes is proudly ranked as the 3rd largest private homebuilder in America with a big mission: to craft homes of enduring quality and to serve each customer with unmatched care, attention, and integrity. With over 35 years of homebuilding experience, we proudly serve home buyers across Pennsylvania, Maryland, Virginia, West Virginia, Delaware, North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee, Texas, Arizona, and Colorado—bringing our passion for quality and innovation to communities throughout the country. From your first visit to well beyond settlement, our team is committed to providing an exceptional homebuying experience. We believe that building a home is about more than construction—it's about creating a place where memories are made, and futures are built. Every home we build reflects thoughtful innovation, attention to detail, and a deep understanding of what today’s homebuyers value most. Whether it's cutting-edge floorplans, energy-efficient features, or personalized finishes, we build with pride, precision, and purpose. At the heart of everything we do is our promise: to stand by our homeowners every step of the way—with transparency, support, and a relentless drive to exceed expectations. Let us show you the difference of a builder who treats every home as if it were their own.

Founded in 1990

Rockville, Maryland, USA

755 employees (62 in marketing)

www.drbhomes.com