Responsibilities

• Social Media & Content Creation: Implement social media marketing strategies that align with business goals and objectives, collaborating with the Marketing team and executive leadership.
• Create and curate engaging content for social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), including posts, stories, videos, and interactive content.
• Manage and grow all social media accounts, driving engagement, audience growth, and brand awareness.
• Leverage AI-powered tools to enhance content creation, campaign planning, audience targeting, and marketing efficiency while maintaining brand voice and quality standards.
• Optimize social media content for better reach, engagement, and SEO performance.
• Manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to drive targeted traffic, engagement, and conversions.
• Oversee community management, interacting with followers, responding to comments, and fostering brand loyalty through meaningful social interactions.
• Event Management: Plan, coordinate, and execute in-store events and influencer partnerships to drive brand awareness, customer engagement, and sales.
• Collaborate with content creation partners to design eye-catching visual content using tools like Adobe Suite or Canva.
• Support store sales growth by creating and executing marketing initiatives that drive foot traffic, promote key product launches, and enhance the in-store customer experience.

• Build Brand Awareness: Stay on top of industry trends, new platform features, and competitor social media activities to keep the brand ahead of the curve.
• Optimize TikTok Shop, including product listing, optimization, and leveraging TikTok’s e-commerce features to drive sales and enhance the customer shopping experience.
• Track and report on key performance indicators (KPIs) for social media campaigns to ensure successful outcomes.
• Continuously optimize social media campaigns and strategies to increase brand awareness, customer engagement, and conversion rates.
• Stay current on emerging AI technologies and identify opportunities to improve marketing effectiveness, audience engagement, and operational efficiency.

• Requirements

• Must be at least 18 years or older
• Minimum of 5 years of experience in social media marketing with a proven track record of successful campaigns. Previous experience managing social media campaigns for brands or products required.
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms (social media insights, Google Analytics).
• Strong understanding of social media algorithms, SEO for social platforms, and strategies for growing social audiences.
• Expertise in Facebook Ads, Instagram Ads, and other paid social media campaigns.
• Working knowledge of AI tech stack.
• Creative content creation skills with knowledge of video editing, graphic design, and copywriting.
• Excellent written and verbal communication skills.
• Ability to analyze social media metrics and transform data into actionable strategies.
• Strong organizational skills and attention to detail.
• Adaptability, creativity, and passion for social media trends and platform changes.
• Candidates must provide a portfolio showcasing successful social media campaigns and content creation.
• Scheduling Requirements / Working Conditions: up to 45 hours per week
• 100% onsite
• Regularly spend long hours sitting and using office equipment and computers.
• Flexibility to work non-standard hours to meet critical deadlines

• Benefits

• Competitive compensation
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with up to 6% matching
• Paid Time Off
• Employee discount
• Ongoing career and Leadership Development

• How to apply

• Check us out and apply at www.castlemegastore.com