Digital Marketing Specialist

Pullman, WA (Unknown)

$5K/mo – $7K/moMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own multimedia storytelling and digital platform leadership to amplify research, student success, and institutional impact through data-driven content decisions.

  • Lead the content pipeline across social, photo, and video to increase engagement and reach.
  • Collaborate with leaders to highlight faculty work, student outcomes, and campus impact for diverse audiences.
  • Leverage analytics to guide content strategy and measurement of performance.

Job Description

Strategically lead the college's communications across social and digital channels, driving higher visibility through compelling multimedia storytelling.

  • Advance VCEA's visibility, reputation, and engagement goals through strategic social media leadership and compelling multimedia storytelling.
  • Manage the College’s digital platforms, produces high-quality photo and video content.
  • Collaborates with leadership to amplify faculty research, student success, and institutional impact across diverse audiences.
  • Bring creativity together with strong editorial judgment and a data‑driven mindset, using digital analytics to guide decisions and enhance content performance.
Washington State University logo

Washington State University

Washington State University is a nationally recognized land-grant research university, founded in Pullman in 1890. WSU’s statewide system includes campuses in Pullman, Spokane, Everett, Tri-Cities and Vancouver, with extension and research offices in every county of the state, and a nationally ranked online program. WSU is well known for its programs in veterinary medicine, agriculture, engineering, architecture, global animal health, food science, plant science, business, human health, pharmacy, neuroscience, communications, biofuels, sleep, business, education, energy. And, WSU athletics teams compete in the NCAA’s Pac-12 Conference.

Pullman, Washington, USA
11K employees (486 in marketing)

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$738.3K
Traffic Source Mix
Search
39.9%
Direct
47.4%
Referral
11.2%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~11.3K

Marketing Team

Marketing Team Size
343 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$10.8M
Last Raise
$750K
Grant, 5 years ago

Funding History

  • Apr 2021
    Grant • $750K
  • Dec 2017
    Grant • $10M

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