Responsibilities

• Maintain, update, and optimize all company websites using Optimizely CMS, including pages, blocks, assets, forms, and templates.
• Build and publish landing pages using existing templates and content blocks.
• Monitor site performance, SEO health, and analytics.
• Apply SEO fundamentals, including metadata, headings, alt text, accessibility, internal links, and URL hygiene.
• Support GEO by updating localized content, local landing pages, and regional variations.
• Support AEO by formatting content for featured snippets, FAQs, and structured content formats.
• Collaborate with IT for basic technical updates, resource changes, and troubleshooting.
• Ensure all updates follow brand, accessibility, and foundational SEO standards.
• Use Optimizely components correctly and progressively learn more advanced CMS features.
• Apply GEO and AEO best practices.

Requirements

• Bachelor's Degree in Marketing, Communications, or other relevant field - preferred.
• 4 years relevant experience - preferred.
• Skills: Data analysis, project management & organization, Optimizely CMS content management, basic web design/layout skills, Excel and/or Power BI reporting, foundational SEO (including GEO and AEO), email marketing execution.
• Abilities: Optimizely CMS (content blocks, templates, media management), CRM basics (Microsoft Dynamics 365), Microsoft Excel, Microsoft Power BI fundamentals, Google Marketing Tools (GA4, Google Ads basics), project management tools (Basecamp or similar), email marketing platforms (Optimizely Email Marketing), and the willingness and ability to learn AI-driven optimization tools.

Benefits

• We offer a “Total Rewards” package including
• Competitive compensation with incentive eligibility
• Medical, dental, and vision coverage
• HSA/FSA programs
• Company paid life and AD&D insurance
• Company paid short- and long-term disability
• Voluntary benefit products
• 401 (k) retirement savings plan after just 60 days
• 7 Company Holidays, plus 2 Floating holidays of your choice
• Paid Time Off