Responsibilities

• Plan, coordinate, capture, and edit original photo and video content for social media, websites, product launches, trade shows, and other marketing initiatives.
• Coordinate content shoots on the production floor, at customer locations, and during industry events.
• Work with production, engineering, sales, and other departments to identify opportunities for compelling content and translate technical information into engaging material for a broader audience.
• Collaborate with the existing content creator to maintain a consistent content and publishing schedule.
• Organize and maintain a searchable library of company photo and video assets.
• Assist with planning, creating, writing, and publishing content across company social media channels.
• Monitor and respond to comments, messages, reviews, mentions, and tags while maintaining the company's brand voice.
• Route sales inquiries, service issues, warranty questions, and other customer needs to the appropriate internal team member and follow through as needed.
• Monitor social media engagement, reach, growth, and other performance indicators.
• Support the ongoing maintenance and improvement of the company's e-commerce storefront, including product images, descriptions, categorization, pricing updates, and promotional merchandising.

Requirements

• Bachelor’s degree from an accredited four-year college or university
• 3–5+ years of experience in marketing, communications, social media, content production, e-commerce, or a related field; candidates with relevant adjacent experience are encouraged to apply.
• Demonstrated ability to capture and edit photo and video content suitable for digital and social media platforms.
• Strong written and verbal communication skills.
• Sound judgment when communicating publicly on behalf of an organization.
• Strong organizational, planning, and follow-through skills.
• Ability to manage multiple projects and priorities in a fast-moving environment.
• Creative mindset with the ability to identify interesting stories, products, and processes.
• Ability to understand technical information and communicate it in an engaging, easy-to-understand way.
• Collaborative, hands-on working style and willingness to contribute outside a narrowly defined area of responsibility.

Preferred

• Experience in manufacturing, industrial, technical, or trades-related marketing
• E-commerce platforms such as BigCommerce, WooCommerce, Shopify, or similar
• Video editing software such as Adobe Premiere, CapCut, DaVinci Resolve, or similar
• Adobe Creative Suite or Canva
• Google Analytics or other digital/platform analytics
• SEO and conversion optimization
• Paid social media or paid search campaigns
• Email marketing
• Trade show or event marketing