Responsibilities

• Assist in the planning, launching, and ongoing management of paid advertising campaigns across Google Ads, Meta, YouTube, TikTok, and other platforms.
• Optimize campaigns through bid adjustments, audience targeting, keyword refinement, and creative testing to improve lead quality and cost efficiency.
• Develop compelling ad copy, headlines, and hooks that effectively drive inquiries and lesson bookings.
• Build and manage retargeting and nurture campaigns to guide prospects from initial awareness to active participation.
• Collaborate with web development and design teams to enhance landing pages, forms, and user flows to boost conversion rates.
• Support onboarding and ongoing education for local studios participating in paid media programs, ensuring they understand campaign strategies and best practices.
• Create and maintain an editorial calendar connecting website content, blogs, and studio promotions aligned with seasonal campaigns and initiatives.
• Write SEO-friendly content for website pages, blogs, landing pages, and press releases aimed at lead generation and brand awareness.
• Coordinate with web and development teams to implement on-page SEO fundamentals, including metadata, internal linking, and schema markup, with an emphasis on local SEO for studios.
• Design and deploy targeted email campaigns supporting lead nurturing, retention, and studio engagement efforts.

Requirements

• Minimum of 2+ years of hands-on experience managing digital advertising campaigns, particularly within Google Ads, including Search and Performance Max.
• Experience with paid social media platforms such as Meta Ads (Facebook/Instagram), YouTube, and TikTok is highly desirable.
• Proficiency in using marketing tools like Google Analytics, Search Console, and Google Ads platform.
• Familiarity with SEO best practices, content creation, and web optimization techniques.
• Basic understanding of graphic, video editing, or web design skills is a plus but not mandatory.
• Knowledge of marketing automation tools, AI solutions, and platforms like SEMrush or Ahrefs is advantageous.
• Experience working with multi-location, franchise, or local service brands is preferred but not required.
• High school diploma or equivalent required; a bachelor’s degree or higher is a plus.
• Fluent in English and legally authorized to work in the United States.
• Willing to relocate to Wisconsin if not already residing in the area; ability to work on-site in Pewaukee, WI, four days a week (Monday through Thursday) with remote work on Fridays.

Benefits

• Fred Astaire Dance Studios offers a competitive annual salary ranging from $45,000 to