Responsibilities

• Implement digital marketing campaigns across email, social, and paid media channels following strategic direction from the Digital Marketing Manager
• Create start-up digital footprint including account creation on Google Business, Yelp, TripAdvisor, Meta, LinkedIn, and more
• Create tracking pixels and coordinate with web and digital strategy to ensure campaigns are properly tracked across platforms
• Start-up account management and implementation of email marketing software, forms, and data collection with proper legal and anti-spam considerations
• Working knowledge of SEO strategies and tactics including on and off page optimization, campaign creation, and reporting
• Manage campaign timelines, ensuring all necessary assets are delivered and stakeholders are informed
• Coordinate with facility marketing teams to gather required information for campaigns, evaluate creative, and proof materials
• Make on-demand website changes (text, image, forms, new sections), primarily in WordPress Elementor or similar WISIWYG Wordpress editors
• Partner with the in-house web manager to coordinate updates, new landing pages, and website enhancements for facilities
• Ensure all web requests are documented, prioritized, QC'd, and tested before launch

Requirements

• Bachelor's degree in marketing, communications, or related field preferred
• 1-3 years of experience in digital marketing coordination or project management
• Experience working in a multi-location, franchise, or agency setting a plus

Preferred

• Proficiency in Google Analytics, SEM Rush, HubSpot CRM, Email marketing software, and social media business tools
• Familiarity with project management or task tracking software (e.g., Asana, Trello, Monday.com)
• Proficiency with Elementor and a strong grasp of web design principles
• Experience with SEO setup and optimization in WordPress
• Ability to quickly learn new tools or processes on the fly and adapt to challenges
• Strong attention to detail and organizational skills
• Ability to manage multiple deadlines and stakeholders
• Collaborative and proactive communication style