Responsibilities

• The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns. This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution. Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness.
• Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.
• Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.
• Monitor campaign health daily — flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues.
• Maintain clean campaign architecture and consistent naming conventions across all accounts.
• Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms.
• Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects.
• Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate.
• Monitor campaign pacing, reach, frequency, and performance across active campaigns.
• Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements.

Requirements

• Proficiency with Google Ads and Microsoft Ads
• Proficiency with LinkedIn Campaign Manager and Meta Ads Manager
• Working knowledge of GA4 and digital campaign measurement
• Strong understanding of UTM tracking, tagging standards, and campaign attribution
• Familiarity with Pardot and Salesforce preferred
• Proficiency with spreadsheets for campaign reporting, analysis, and budget pacing
• Strong analytical and critical-thinking skills
• Excellent organization and attention to detail
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Ability to interpret campaign data and translate findings into actionable recommendations

Benefits

• Paid time off and volunteer days
• Matching gifts program
• Parental and military leave
• 401(k) with employer match and profit sharing
• Medical, prescription, vision, and dental coverage
• Pre-tax dependent coverage and voluntary benefits
• Short-term disability
• Employee Assistance and Wellness Programs