Digital Marketing Specialist at Ranger Heating & Cooling, LLC | Tacoma, WA | $28/hr – $39/hr

Ranger Heating & Cooling, LLC

Digital Marketing Specialist

Tacoma, WA (On-site)

$28/hr – $39/hrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive paid ads and funnel optimization for a hands-on digital marketer role focused on revenue-aligned performance at Ranger Heating & Cooling.

Own Google Ads and Meta campaigns to improve CPA, CPL, and ROAS.
Must-have: proven PPC management and conversion funnel expertise.
Standout: opportunity to scale in an in-house marketing engine.

Job Description

Responsibilities

Own and execute paid advertising across Google Ads (Search, Local Services, Display, YouTube) and Meta platforms (Facebook and Instagram), continuously optimizing for cost per lead, cost per appointment, and overall return on ad spend.
Build and refine full-funnel marketing systems from traffic generation through landing pages to conversion, testing offers, messaging, and creative with speed and discipline.
Create and manage both video and image-based ad content, including short-form and long-form assets designed to convert.
Track performance, report on key metrics, and make data-driven decisions while working directly with leadership to align marketing efforts with revenue goals.

Requirements

We are seeking a hands-on digital marketer with proven experience managing Google Ads and Meta Ads campaigns, along with a strong understanding of sales funnels, landing pages, and conversion optimization.
You should be comfortable creating and editing video content as well as designing image-based ad creative.
A strong grasp of performance metrics such as CPA, CPL, ROAS, and conversion rates is essential.
This role requires someone who is self-directed, accountable, and focused on execution.

Preferred

Experience in home services or local service-based marketing is a plus but not required.

Benefits

Health, dental, and vision insurance (minimal employee cost)
401(k) with up to 4% company match
6 paid holidays
Sick time accrued at 1 hour per 40 hours worked
Vacation accrual that increases with tenure

Ranger Heating & Cooling, LLC

For more than a decade, Ranger Heating & Cooling has provided courteous, on-time HVAC services that improve the health, comfort, and energy efficiency of our Pacific Northwest customers. Our certified technicians have the training, tools and experience to handle a complete range of heating, air-conditioning and air-quality services.We are committed to providing up-front pricing and professional service that is guaranteed to exceed our customers’ expectations. Ranger Heating & Cooling is the premier heating and air conditioning company your friends and neighbors throughout the Puget Sound count on.

Fife, Washington, USA

9 employees (1 in marketing)

rangerheating.com