Responsibilities

• Execute and optimize paid digital campaigns across channels including Google and Bing Ads, Meta, TikTok, Performance Max, and emerging platforms, in alignment with established strategies.
• Monitor campaign performance and optimize toward lead generation and conversion goals.
• Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting.
• Partner with agencies and vendors to ensure campaigns align with business objectives.
• This role is both hands-on in-platform while collaborating closely with agency partners for scale, testing, and specialized execution.
• Improving marketing efficiency through testing and ongoing optimization.
• Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies.
• Partner with technical and marketing teams on website enhancements and content development.
• Manage local business listing updates, publish Google Business Profile content, and support online reputation management efforts.
• Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness.
• Support keyword research, landing page creation, A/B testing, and ongoing optimization efforts to drive organic traffic and lead generation.