Digital Marketing Specialist, Performance & Growth

Responsibilities

• Serve as the day-to-day operational partner to paid media agencies across Paid Search, Paid Social, Affiliate Marketing, and emerging digital channels.
• Coordinate campaign launches, product priorities, creative refreshes, and asset readiness across brands.
• Help to refine paid creative to increase brand perception and performance.
• Support optimization initiatives through testing plans, performance reviews, and documentation of key learnings.
• Develop understanding of attribution, customer acquisition, and channel performance drivers.
• Help strengthen agency effectiveness through communication, process improvement, and accountability.
• Own recurring performance reporting across Zwilling, Staub, and Henckels.
• Monitor KPIs including revenue, ROAS, MER, CPA, CAC, conversion rate, and acquisition performance.
• Translate data into actionable insights and recommendations.
• Support weekly/monthly/quarterly business reviews, campaign wrap-ups, leadership reporting, and attribution analysis.

Requirements

• 2–5 years of digital marketing, ecommerce, performance marketing, analytics, or agency experience.
• Strong analytical skills and advanced Excel or Google Sheets proficiency.
• Excellent communication, organization, and project management skills.
• Experience with paid media, ecommerce, or affiliate marketing
• Experience with premium consumer or lifestyle brands preferred.