Digital Marketing Specialist - Paid Media & Content

Pewaukee, WI (Hybrid)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid media and content enablement for multi location studios with a focus on driving qualified leads and bookings through Google and social campaigns, landing-page tests, and nurture flows.

  • Campaign planning and optimization across Google Ads and major social channels to drive conversions.
  • Content, SEO, and landing-page collaboration to improve lead generation and user flow.
  • Email, reporting, and playbooks to translate data into actionable improvements for studios.

Job Description

Responsibilities - Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed) - Assist with day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership - Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings Requirements - 2+ years hands‑on experience supporting or managing digital ad campaigns (Google Ads + paid social required) - Familiarity with optimizing toward lower CPL/CPA and improving conversion rates through structured testing and iteration - Strong copywriting skills for ads, landing pages, blogs, press releases, and email campaigns Preferred - Experience with multi‑location, franchise, or local‑service brands is a plus but not required - basic web/graphic design skills are helpful but not required - Experience with TikTok, Microsoft/Bing Ads, Reddit, or programmatic platforms is a plus Benefits - Hybrid schedule with dedicated remote time: Onsite at our Pewaukee, WI office Monday through Thursday to support collaboration, creative problem‑solving, and hands‑on learning. Fridays are remote, giving focused time for deep work and flexibility. - Supportive, growth‑focused environment: You\'ll have access to mentorship, professional development opportunities, and a team that values curiosity, creativity, and continuous improvement. - Mission‑driven work: Your contributions directly support local dance studios across the country, helping students feel better, move better, and live better through dance
Fred Astaire Dance Studio logo

Fred Astaire Dance Studio

Cofounded by the legendary Fred Astaire, our studios set the standard of excellence in dance instruction for over 75-years. From Ballroom to Latin, Swing to Salsa, we offer all styles of dance w/over 20 types of dance to choose from, for all ages & abilities, in a fun yet professional atmosphere & over 280 conveniently located studios throughout the world! Each of our dance studios' offer flexible dance class scheduling, day and evening classes, and best of all - you don't need a partner to learn to dance with! That's right, no partner, prior experience or skills are necessary when you take dance lessons at an Official Fred AstaireWe are proud of our great dance heritage which began in 1947 when the Master of Dance himself, Mr. Fred Astaire, cofounded our company.Mr. Fred Astaire, an American icon, wanted to establish a chain of studios under his name allowing his proven techniques to be preserved & passed onto the public for generations. Mr. Astaire was instrumental in the choice of dance curriculum & instructional techniques. With the opening of the first Fred Astaire Studio on Park Avenue in New York City, Fred Astaire brought his immense talent out of the glamour of Hollywood & onto the dance floors of America & the world.“Some people seem to think that good dancers are born,” Astaire once observed, “but all the good dancers I have known are taught or trained. To me, dancing has always been fun. I enjoy every minute of it. I am glad that I can now put my knowledge to use in bringing personal confidence and a feeling of achievement to so many people.”Today, numerous Fred Astaire Dance Franchised Studios, located in cities throughout North America, are required to maintain the highest standards of excellence through our National Dance Board and Fred Astaire Curriculum certification. Although Mr. Astaire is no longer with us in person, our studios have produced a wealth of amateur and professional dancers who are a living embodiment of his style and grace.

Founded in 1947
Enfield, Connecticut, USA
705 employees (130 in marketing)

Traffic Signals

Monthly Visitors
372.9K
Monthly Google Ads Budget
$20.3K
Traffic Source Mix
Search
46.5%
Direct
46.3%
Referral
5.1%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~705

Marketing Team

Marketing Team Size
25 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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