Responsibilities

• Be the architect behind our entire digital marketing engine—turning data, creativity, and technology into momentum that pushes our innovations into the spotlight
• Take command of Salesforce, HubSpot, our websites, and every key integration
• Build high‑performing nurture flows, dynamic email campaigns, polished landing pages, and smart lead‑routing systems that keep prospects moving
• Champion compliance by making GDPR, CCPA, CASL, and CAN‑SPAM feel effortless and baked into everything we do
• Elevate targeting through sharp segmentation and lead scoring
• Use Google Analytics, HubSpot, and Salesforce insights to fine‑tune performance and boost conversion
• Make our websites faster, clearer, and more compelling—strengthening SEO, user experience, and conversion paths
• Collaborate across product marketing, sales, and engineering to electrify launches and keep every campaign flawlessly executed
• Craft a digital journey that feels seamless, smart, and unforgettable—powering clean data, high‑impact campaigns, and a digital presence as innovative as OLEDWorks itself

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related technical discipline
• At least 3–5 years of true digital marketing or marketing technology management experience
• Experience in B2B, automotive, lighting, or display related industries
• Managed B2B end-to-end digital strategies and worked closely with sales
• Proficient with a CRM system (Salesforce and HubSpot)
• Expert at proving ROI
• Excellent writing and communication skills
• Ability to multi-task and prioritize in a fast-paced environment
• Ability to work with a global team and collaborate across departments
• Willingness to travel occasionally and to work in a hybrid/office setting (Rochester)
• The ability to work at a computer/desk

Preferred

• MBA or equivalent advanced degree would be a bonus