Responsibilities

• Develop and implement comprehensive digital marketing campaigns across channels such as social media, email, SEM (Search Engine Marketing), and display advertising
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic
• Manage content creation for websites, blogs, social media posts, and email marketing campaigns using content management systems like WordPress
• Optimize landing pages and website elements for conversion using techniques such as A/B testing and performance analysis
• Manage paid advertising campaigns on platforms like Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform future strategies
• Collaborate with graphic designers to produce visually engaging content using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices
• Implement marketing automation tools to streamline email marketing efforts and nurture leads effectively
• Maintain a strong understanding of digital marketing trends, including SEM, performance marketing, e-commerce strategies, and B2B marketing approaches

Requirements

• Proven experience with SEO tools, Google Analytics, Google Ads, Facebook Advertising, and marketing automation platforms
• Strong knowledge of SEO principles, keyword research techniques, and conversion optimization strategies
• Proficiency in content management systems such as WordPress and familiarity with HTML, CSS, JavaScript, and SQL for website customization and data analysis
• Skilled in content creation, copywriting, graphic design, and social media management across platforms like Facebook, LinkedIn, Twitter, and Instagram
• Experience with Google AdWords (now Google Ads), SEM campaigns, and performance marketing tactics
• Ability to analyze data insights to optimize campaigns continuously for better results
• Excellent communication skills with a keen eye for detail in content development and campaign execution
• A proactive attitude with the ability to manage multiple projects simultaneously in a fast-paced environment

Preferred

• Knowledge of e-commerce platforms is a plus; familiarity with B2B marketing strategies is desirable