Digital Marketing Specialist

Minneapolis, MN

$32/hr – $41/hrMid Level4+ years expPart time

Posted 2 months ago

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Job Summary

Own and optimize multi-channel digital marketing campaigns—from paid social and display to email nurture—driving funnel performance and lead quality through efficient automation and landing-page experiences.

  • Campaign execution & optimization across paid social, display, and cross-channel ads.
  • Landing pages and creative production to improve conversion paths.
  • Marketing automation, HubSpot workflows, and CRM segmentation to nurture leads and tailor targeting.

Job Description

  • Campaign Execution: Manage paid social (Meta/Instagram) and paid display (Google/Feathr) campaigns.
  • Audience & Retargeting: Build and optimize digital ads, audiences, and retargeting across channels.
  • Landing Pages & Creative: Create and update landing pages using templates; contribute to creative production (graphics, video, copy).
  • Email & Automation: Execute lead nurture workflows and marketing automation in HubSpot.
  • CRM & Segmentation: Support CRM segmentation and audience targeting for campaigns.
  • Performance & Optimization: Track campaign performance and provide actionable insights; drive funnel tests and iteration.

Requirements

  • 4-7 years’ experience in digital marketing, paid media, or marketing automation
  • Comfortable working independently in a part-time role
  • Experience with Meta Ads Manager/Meta Business
  • Experience with Google Display or similar platforms
  • Experience with email marketing / CRM systems (HubSpot preferred)
  • Experience with Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, or similar)
  • Strong attention to detail and ability to manage multiple campaigns
MacPhail Center for Music logo

MacPhail Center for Music

Mission: To transform lives and communities through exceptional music learning.Vision: To provide students of all backgrounds and abilities access to exceptional music learning experiences through extraordinary faculty, innovative programs and integrated learning technology to create successful outcomes.MacPhail offers the best music education in the region in 35 instruments at 132 different locations throughout the Twin Cities and statewide, serving 16,000 students annually.

Founded in 1907
Minneapolis, Minnesota, USA
203 employees (30 in marketing)