Digital Marketing Specialist

Muskego, WI (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end digital marketing programs and automation to generate qualified leads and measurable ROI across multiple channels.

  • Own integrated campaigns and Salesforce Marketing Cloud journeys.
  • Must-have: Salesforce Marketing Cloud automation and analytics experience.
  • Standout: Cross-channel optimization with enterprise collaboration.

Job Description

Responsibilities

  • Develop and execute integrated digital marketing campaigns aligned to sales strategies and business objectives.
  • Plan, build, and optimize both manual and automated campaigns across channels, including:
  • Organic search (SEO)
  • Paid media (Google Ads, Microsoft Ads, paid social). Agency management.
  • Email marketing
  • Social media
  • Video, display, referral, and partnership channels
  • Drive traffic to optimized landing pages and conversion paths to increase lead volume and quality.
  • Design, build, and manage automated customer journeys within Salesforce Marketing Cloud.
  • Develop segmentation strategies and dynamic audiences to improve targeting and engagement.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • Minimum of 4 years of experience in a B2B digital marketing role
  • Proven experience building and optimizing marketing automation journeys in Salesforce Marketing Cloud
  • Strong analytical mindset with the ability to translate data into business insights

Benefits

  • Medical, Dental & Vision Insurance
  • Generous 401(k) with company contributions
  • Flexible Spending Account (FSA)
  • Tuition Reimbursement
  • Generous Paid Time Off
  • Employee Assistance Program (EAP)
  • Life Insurance
  • Employee Discount Program
  • Bonus Opportunites
  • Subsidized lunches at our on-site cafeteria
Inpro logo

Inpro

2.6 Glassdoor

Since 1979, Inpro has been making and servicing products with an obsessive commitment to protecting the appearance of buildings and the health and safety of the people who use them. Based in Muskego, WI, Inpro is a global manufacturer of door and wall protection + design systems, solid surface washroom systems, expansion joint systems, curtain and track systems, commercial window treatments, elevator interior systems and architectural signage.The company leads the industry with the first biopolymer wall protection – Inpro’s exclusive reformulated PETG, G2 BioBlendTM, made with a corn-based biopolymer.Inpro is a proud participant in the UPS carbon neutral shipping program.Inpro expanded its international operations in 2011 with the opening of a sales office in Dubai, UAE, and a wholly-owned subsidiary – Inpro India, Pvt. Ltd. – in Mumbai, India. In addition to Dubai and India, Inpro’s global reach includes more than 70 distributors worldwide.Mission:We obsess over protecting buildings from people, and people from buildings.

Founded in 1979
Muskego, Wisconsin, USA
721 employees (59 in marketing)
40% recommend to a friend

Traffic Signals

Monthly Visitors
83.5K
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
43.9%
Direct
48.5%
Referral
6.7%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~721

Marketing Team

Marketing Team Size
16 (2% of company)
Median Career Experience
31 years
Median Tenure
2.2 years