Digital Marketing Specialist at The Hillman Group, Inc. | Forest Park, OH

Digital Marketing Specialist

Forest Park, OH (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own email and website experience execution, turning lifecycle data into actionable optimizations across B2C/B2B campaigns and cross-functional programs.

Email Marketing & Lifecycle: Build, deploy, and optimize email programs in HubSpot, Mailchimp, and Salesforce Marketing Cloud with segmentation, personalization, calendar maintenance, and performance reviews.
Website Experience & CRO: Implement Shopify updates, landing pages, content changes, and CRO tests, plus maintain WTB listings and retailer tracking.
Cross-Functional Delivery: Align email/web deliverables with paid media and brand, document processes, and flag inefficiencies in martech workflows.

Job Description

Responsibilities

Email Marketing: Build, deploy, and optimize email campaigns across B2C and B2B programs in HubSpot, Mailchimp, and Salesforce Marketing Cloud.
Email Marketing: Execute segmentation and personalization within established lifecycle frameworks.
Email Marketing: Maintain and update the email calendar across brand, e-commerce, and B2B programs.
Email Marketing: Monitor email deliverability, maintain list hygiene, and flag compliance issues.
Email Marketing: Pull and compile campaign performance reports; surface insights and optimization recommendations to manager.
Email Marketing: Support testing initiatives including A/B and subject line tests.
Website & Digital Experience: Execute website updates, landing page builds, and content changes in Shopify with potential to contribute to full site builds
Website & Digital Experience: Support conversion rate optimization efforts through testing and content updates.
Website & Digital Experience: Maintain where-to-buy (WTB) listings and retailer traffic tracking.
Website & Digital Experience: Drive Conversion Rate Optimization across direct-to-consumer & WTB
Website & Digital Experience: Execute QR code requests and ensure UTM/tracking parameters are applied consistently.

Cross-Functional Execution: Coordinate with developers and vendors on discrete web tasks and enhancements.
Cross-Functional Execution: Support campaign integration by executing email and web deliverables in coordination with paid media and brand teams.
Cross-Functional Execution: Execute paid search, digital display, and print advertising campaigns
Cross-Functional Execution: Maintain documentation and process standards established by the manager.
Cross-Functional Execution: Assist in evaluating marketing technology workflows and flagging inefficiencies.
Cross-Functional Execution: Other duties as assigned.