Digital Marketing Specialist (Google Cloud)

USA (Remote)

$110K/yr – $160K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the regional demand engine with end-to-end funnel ownership, multi-channel campaign execution, and OKR reporting that ties directly to pipeline targets.

Funnel ownership: monitor conversion and follow-up, surface sales-ready insights, and prescribe next-best actions.
Campaign execution: localize and optimize Marketo programs across LinkedIn, YouTube, and Meta with automated workflows and QA.
Visibility & governance: build Salesforce dashboards to track funnel health, campaign performance, and SLA adherence.

Job Description

Responsibilities

Funnel Performance & Optimization: Own regional funnel performance end-to-end by monitoring conversion rates and follow-up activities. Analyze multi-channel results to surface sales-ready insights and recommend next-best actions to the Sales team.
Campaign Automation & Execution: Build, localize, and optimize regional demand generation programs within Marketo. Manage automated workflows, testing/QA, and execute campaigns across digital media channels including LinkedIn, YouTube, and Meta.
Reporting & Visibility: Build and maintain Salesforce dashboards and reports to accurately track funnel health, suppression lists, campaign performance, and SLA adherence.
Cross-Functional Collaboration: Work closely with Field Marketing, Sales, and Operations to align on pipeline goals, share performance insights, and continuously refine targeting and messaging strategies.
OKR Achievement: Deliver OKR-level reporting standards for Sourced Demand on a weekly, monthly, quarterly, and annual basis, and execute high-value digital campaigns that directly support pipeline targets.

Requirements

Professional experience in Demand Generation Operations or Content Marketing Operations, with a focus on launching and optimizing multi-channel campaigns.
Strong analytical skills with proven experience in reporting campaign performance and extracting actionable insights.
Active Marketo certification and Salesforce (Vector) certification required.
Hands-on familiarity with Google Cloud systems, Content Syndication platforms, LinkedIn Ads, YouTube, and Meta Ads Manager.
Demonstrated ability to manage high-volume programs and execute with precision at scale.

Preferred

Experience in a B2B technology or SaaS marketing environment.
Familiarity with ABM (Account-Based Marketing) strategies and tools.
Experience working within a matrixed or global marketing organization.
Knowledge of marketing attribution models and lead-to-opportunity processes.
Strong project management skills with the ability to manage multiple campaigns simultaneously.

Benefits

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plan in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.

Fractal

4.2 Glassdoor

Fractal is a globally recognized Enterprise AI company with a vision to power every human decision in the enterprise. Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (one of the world’s largest data science communities). Fractal incubated Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal’s dedicated AI research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products such as MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B.Fractal currently has 5500+ employees across 18 global locations including The United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE, and Australia.Named Leader by Forrester Forrester Wave: Customer analytics service Q2 2025Named Leader by Everest Group Everest Group Peak Matrix Assessment 2025 for AI and Analytics ServicesGreat Place to Work 8th year running. Certifications received for India, USA, Australia, and the UK. ‘India’s Best Workplaces for Women’ for five years running by the Great Place to Work® Institute.For more information, visit fractal.ai

Founded in 2000

New York, New Mexico, USA

6.6K employees (479 in marketing)

fractal.ai

89% recommend to a friend

95% CEO approval