Responsibilities

• Plan and manage a monthly content calendar across Instagram, YouTube, and other organic channels
• Produce high-quality content — graphics, short-form video, reels, and written posts — that engages a global golf audience
• Shoot and edit short-form video content at the academy and remotely
• Grow our organic following and engagement on Instagram and YouTube
• Collaborate with our paid ads consultant to align organic content with paid campaigns
• Build, manage, and optimize email marketing funnels using HubSpot (or agreed CRM)
• Develop automated sequences for lead nurturing, instructor recruitment, and licensee prospects
• Write compelling email copy that drives opens, clicks, and conversions
• Monitor and report on email performance metrics monthly
• Write regular SEO-optimised blog content that positions GLA as the authority in golf instruction and coaching development

Requirements

• 2–4 years’ experience in digital marketing with a strong content and email focus
• AI-savvy: actively uses AI tools (Claude, ChatGPT, or similar) to accelerate content production
• Degree in Marketing, Communications, Digital Media, or a related field (preferred, not essential)
• Demonstrable experience managing organic social media channels (Instagram and YouTube essential)
• Proven email funnel and automation work — candidates must be able to show examples
• Strong copywriting skills: clear, engaging, and on-brand across all channels
• Proficiency with video shooting and editing tools (Canva, Adobe Premiere, Final Cut Pro, or similar)
• Proficiency with graphic design tools (Canva essential; Adobe Suite a plus)
• Working knowledge of SEO principles and blog content strategy
• Experience with HubSpot or a comparable CRM/email platform