Responsibilities

• Develop social media content plans that are consistent with GSI's, Access Limited's, RoadGuard's, and other brands' identities and overall digital marketing strategies.
• Create consistent, meaningful content on all social media platforms for all brands, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns — using AI-assisted tools where appropriate to accelerate content production.
• Prepare content for engineers to share/repost company updates on their personal social media accounts.
• Communicate with social media followers, including responding to queries in a timely manner.
• Stay up-to-date with emerging social media platforms, trends, and AI capabilities to identify new opportunities.
• Conceptualize marketing campaigns that speak directly to the pain points of existing and prospective clientele — including DOTs, general contractors, engineers, and infrastructure asset owners.
• Create well-written copy that is free from mistakes, utilizing AI writing tools to improve efficiency without sacrificing brand voice or quality.
• Distribute emails through the use of automation software.
• Monitor and report on the performance of each campaign.
• Collaborate with the marketing team to align digital content strategies with broader marketing goals and campaigns.

Requirements

• Excellent written and verbal communication skills and must have a proficient understanding of email marketing and social media management and strategy.
• Outstanding copywriting and copyediting abilities with a keen eye for detail, including the ability to review and refine AI-generated content.
• Demonstrated ability to learn and accurately represent highly technical subject matter; experience in construction, engineering, infrastructure, or industrial industries strongly preferred.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Creative mindset and ability to think outside the box to develop engaging content.
• Analytical skills to measure campaign performance and derive actionable insights.
• Ability to work in a fast-paced environment and meet tight deadlines.

Preferred

• Bachelor's degree in marketing, advertising, communications, business, journalism, or a related field.
• Proven experience in email marketing, social media management, and content creation.
• Proficient in email marketing automation tools and social media management platforms.
• Comfortable utilizing a variety of digital marketing software to report on analytics, as well as utilizing AI tools to produce and optimize content more efficiently.
• Experience with AI content generation platforms (e.g., ChatGPT, Claude, Jasper, or similar) is a plus.
• Certifications in Marketing Automation & Social Media Management Tools.
• Familiarity with B2B marketing to technical or professional audiences (engineering, construction, infrastructure, or adjacent industries).

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• 401(k) plan to help save for your future including company match
• In addition to 7 observed holidays, salaried team members have flexible paid time off, hourly team members receive 10 days paid time off per year
• Paid parental leave
• Employee Ownership