Responsibilities

• Vendor Acquisition
• Design and execute campaigns to acquire service professionals such as technicians, electricians, and appliance repair vendors.
• Build growth funnels for vendor onboarding and activation.
• Experiment with multiple acquisition channels including Google Ads, Meta Ads, YouTube, and local communities.
• Performance Marketing
• Manage and optimize digital campaigns across Google, Meta, and other platforms.
• Monitor key metrics such as cost per lead, customer acquisition cost, conversion rates, and campaign ROI.
• Conduct A/B testing of ad creatives, messaging, and landing pages.
• Growth Experiments
• Identify new growth channels including referral programs, partnerships, and local marketing initiatives.
• Work with product and engineering teams to improve conversion and onboarding experience.
• Analyze campaign data and generate actionable insights.

Requirements

• 1 to 3 years experience in marketing, growth, or performance marketing.
• Experience managing Google Ads and Meta Ads campaigns.
• Strong analytical mindset with experience using marketing analytics tools.
• Ability to run structured experiments and interpret results.
• Experience working with marketplaces, SaaS platforms, or consumer internet products is a plus.

Preferred

• Someone who enjoys building from zero to scale.
• Curious and experiment-driven mindset.
• Comfortable working in a fast-moving startup environment.
• Strong ownership and execution capability.