Responsibilities

• Own the end-to-end execution of digital campaigns across paid media, email, SEO-driven content, and third-party industry placements.
• Translate business ideas and goals into campaign strategies with definedobjectives, target audiences, success metrics, and timelines.
• Design campaign architectures that support full-funnel progression from awareness through conversion.
• Align with Sales leadership on lead quality and funnel feedback, and with Product teams on campaign priorities, messaging, and goals.
• Define,monitor, andoptimizecampaign KPIs including traffic quality, MQLs, conversion rates, cost per lead, and influenced pipeline.
• Conduct ongoing performance analysis toidentifypatterns, gaps, and opportunities for improvement.
• Deliver clear, actionable recommendations based on datanot vanity metrics.
• Use performance insights to support strategic decisions related to messaging, spend allocation, and campaign planning
• Follow established CRM standards and contribute feedback to improve tracking and reporting frameworks.
• Partner closely with the CRM Manager to ensure: All campaigns are accurately tracked in HubSpot, p roper attribution models, lifecycle stages, and reporting structures are applied, and l ead sources, campaign data, and performance insights are reliable and decision ready .

Requirements

• Bachelor’s degree in Marketing , Communications, or related field.
• Proven experience in B2B digital marketing, preferably within software or SaaS environments.
• Demonstrated ability to manage campaigns with clear performance goals and measurable outcomes.
• Hands-on experience withSEO strategy and execution, digital advertising (paid search, display, LinkedIn, etc.),email marketing, andmarketing automation
• Working knowledge of HubSpot or comparable CRM/marketing automation platforms.
• Strong analytical skills with the ability to translate data into business insights.
• ALL APPLICANTS MUST BE AUTHORIZED TO WORK IN THE UNITED STATES.

Preferred

• Experience collaborating with CRM or marketing operations teams.
• Familiarity with attribution modeling, lifecycle stages, and funnel reporting.
• Experience with Google Analytics, paid media platforms, and SEO tools (e.g., SEMrush).
• Background in multi-touch, longer sales-cycle B2B marketing environments.