Responsibilities

• Email Marketing & Marketing Automation
• Execute B2B email marketing campaigns that support lead generation, product launches, sales initiatives, customer communications, and business growth.
• Build emails, landing pages, forms, and workflows in HubSpot.
• Assist in developing targeted email programs for key customer segments, including distributors, dealers, providers, retailers, and other strategic audiences.
• Own the email marketing calendar and ensure timely execution across multiple business units and product categories. Perform QA testing and campaign validation prior to launch.
• Provide monthly reporting and campaign optimization recommendations.
• Audience Segmentation & Analytics
• Build and maintain audience lists and segmentation within HubSpot to support targeted email campaigns and marketing automation workflows.
• Partner with Channel Marketers and the Sr. Business Analyst to analyze customer purchasing patterns, CRM data, and Power BI insights to identify new audience segments and campaign opportunities.
• Analyze campaign performance and customer engagement to continuously improve targeting, personalization, and marketing effectiveness.

Requirements

• Education: Bachelor's degree in Marketing or a related field or equivalent experience.
• Experience: 2+years of hands-on experience in digital marketing.

Preferred

• Hands-on experience with an email marketing and CRM platform (HubSpot Marketing Hub preferred).
• Experience supporting marketing automation campaigns, from workflow creation through performance analysis and optimization.
• Basic design competency for email and asset creation.
• Knowledge of B2B lead generation, audience segmentation, and marketing automation best practices.
• Familiarity with user engagement metrics across email and web.
• Confidence in using AI to streamline workflows, identify opportunities, and enhance the quality and effectiveness of marketing campaigns.
• Experience with Excel; familiarity with Power BI is a plus.
• Understanding of digital marketing strategies, including best practices and emerging trends.
• Growth Mindset: A positive attitude with a commitment to continuous improvement and innovation.