Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
Digital Marketing Specialist
Milwaukee, WI (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive cross-channel ABM campaigns and campaign operations in Milwaukee, owning execution, optimization, and agency coordination.
- Must-have: 3–5+ years in digital marketing or demand gen with ABM experience
- Standout: hands-on experience with HubSpot or similar marketing automation and Monday.com for governance
- Standout: strong collaboration with Sales and external agencies to align messaging and targets
Job Description
Responsibilities
- Execute digital marketing campaigns aligned to ABM strategies, including; paid media, email, website, and retargeting efforts.
- Support account-based targeting and personalization across digital channels.
- Build and manage campaign assets within marketing automation and ad platforms.
- Ensure campaign execution supports MQL generation and qualification goals.
- Maintain accuracy in audience targeting, messaging, and timing in coordination with Corporate Sales priorities.
- Support ongoing website content updates in collaboration with the digital agency and US Marketing Manager.
- Assist with on-page SEO optimization.
- Conduct quarterly website health checks to identify and resolve basic SEO issues
- Support SEO-informed content updates aligned to ABM targets and priority industries
- Report on baseline SEO performance metrics in coordination with agency reporting
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related and 3 – 5+ years experience in a digital agency, B2B digital marketing, and / or demand generation required.
- Prior work executing campaigns across paid media, email, and web channels required.
- Proficiency with a CRM and marketing automation platforms (e.g. HubSpot), as well as the Microsoft Suite.
- Familiarity working in or with experiential marketing, live events, or similar industry preferred.
- Experience supporting ABM strategies and for or with external digital agencies preferred.
- This position must reside within our Corporate office in Milwaukee, WI*
Preferred
- Familiarity working in or with experiential marketing, live events, or similar industry preferred.
- Experience supporting ABM strategies and for or with external digital agencies preferred.
Benefits
- Competitive pay and comprehensive benefits package
- A bright and energetic culture where your ideas are valued
- 75+ years of financial stability
Derse
Derse is a complete face-to-face marketing agency and exhibit builder that crafts experiences for approximately 500 clients each year in more than 60 countries. For 75 years, Derse has created award-winning exhibits, events, and environments that design connections between brands and their customers. We are driven to inspire, be relevant, and drive results for our clients through in-house strategic, creative, account management, and production services. Derse is equipped to partner with small and medium-sized businesses, as well as global and Fortune 500 companies. Derse employs more than 450 people in Chicago (Waukegan and Northbrook), Dallas, Las Vegas, Milwaukee, and Pittsburgh. For more information, visit derse.com.
Traffic Signals
Monthly Visitors
3K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
28.3%
Direct
46.5%
Referral
7%
Social
16.7%
Paid
1.5%
Headcount Trend
Current headcount: ~541
Marketing Team
Marketing Team Size
24 (4% of company)
