Responsibilities

• Plan, execute, and optimize acquisition tactics across paid search, paid social, and emerging demand channels, including keyword research, ad copy creation, bid strategy, and budget management.
• Manage daily budgets across all demand channels to maintain consistent lead volume for each portfolio brand.
• Proactively identify performance gaps, test hypotheses, and bring data-backed solutions forward before issues escalate.
• Support affiliate marketing program: performance monitoring, partner approvals, and campaign optimization.
• Build, test, and deploy automated programs in Salesforce Marketing Cloud: nurture flows, triggered sends, audience segmentation, and re-engagement campaigns.
• Maintain lead data integrity in Salesforce CRM
• Support Sales team with CRM tooling
• Onboard and support new Sales team members on CRM and lead management tools.
• Own daily, weekly, and monthly KPI dashboards — on-time, accurate, and with clear performance commentary.
• Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive tracking and attribution.

Requirements

• 3+ years of hands-on digital marketing experience; agency background a plus.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Demonstrated experience managing paid search and/or paid social campaigns with measurable results.
• Experience with Salesforce Marketing Cloud or comparable marketing automation platform.
• Familiarity with Salesforce CRM or similar CRM platform.
• Google Ads — campaign build, optimization, and reporting.
• Microsoft Advertising (Bing Ads).
• Meta Ads Manager (Facebook & Instagram).
• Google Analytics 4 (GA4) and Google Tag Manager.
• Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Salesforce CRM — reporting and lead management.
• Strong analytical skills with the ability to interpret campaign data and translate it into clear action.
• High attention to detail in reporting accuracy and campaign QA.
• Effective communicator across marketing, sales, and agency partners.
• Ability to manage multiple priorities simultaneously without sacrificing quality.
• Proactive problem-solver who surfaces issues and solutions without being prompted.
• Comfortable using AI-powered tools to increase throughput and surface insights faster.
• Works well independently and within a cross-functional team environment.
• Operates with accountability to weekly performance outcomes — owns the number.
• Maintains rigor and discipline in reporting accuracy and campaign execution.

Preferred